The Influence Of Bittersweet Chocolate Taste And Innovation On Buyback Decisions At Simetri Coffee Roasters Bekasi


  • Gagih Pradini Universitas Nasional Jakarta
  • Anisa Putri Kusumaningrum Universitas Nasional Jakarta
  • Mutia Vella Meilida Universitas Nasional Jakarta
  • Wahyu Indro Widodo Sekolah Tinggi Ilmu Pariwisata Ambarrukmo Yogyakarta
  • Ariyanto Universitas Bina Sarana Informatika



Taste, Product Innovation, Symmetry Coffee Roasters Bekasi


This study aims to: 1) know the influence of Taste on Repurchase at Simetri Coffee Roasters Bekasi, 2) know Product Innovation on  Repurchase at Simetri  Coffee Roasters Bekasi, 3) know Taste and Product Innovation together on Simetri Coffee Roasters Bekasi. This research uses quantitative methods. The number of samples in this study was 100 respondents. Respondents in the study were visitors to Simetri Coffee Roasters. The data collection techniques used are questionnaires and literature studies with data processing techniques using IBM SPSS version 26. The test results found that the Taste variable (X1) has an influence on Repurchase (Y) in Coffee Roasters Symmetry, the Product Innovation variable (X2) has an influence on Repurchase (Y) in Coffee Roasters Symmetry, and the Taste (X1) and Product Innovation (X2) variables simultaneously affect Repurchase in Simetru Coffee Roasters Bekasi with the results showing that this study has a positive and significant effect on Buyback (Y) in Simetri Coffe Roasters Bekasi.


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How to Cite

Pradini, G., Kusumaningrum, A. P. ., Meilida, M. V. ., Widodo, W. I. ., & Ariyanto. (2023). The Influence Of Bittersweet Chocolate Taste And Innovation On Buyback Decisions At Simetri Coffee Roasters Bekasi. INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS), 3(3), 784–791.

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