The Influence of Promotion Mix and Service Quality on Consumer Loyalty of Cafe Janji Jiwa In The Aftermath of The Covid-19 Pandemic, Jakarta In 2022

Abstract

Tourism is one of the important components for driving economic growth around the world in recent times, one of the tourism activities is visiting tourism destinations. The movement of people from one place to another for pleasure is very limited during the pandemic tourists should spend foreign exchange for the countries they visit, will cause a double effect of the economy.  The interesting thing is that researchers want to see the effect in the aftermath of the pandemic. Part of the  destination is amenities where there is a café or coffee shop where it is in great demand visited by tourists. Coffee drinking activities are a trend among tourists, so with this potential, domestic cafes must continue to innovate anddevelop.  This research activity is expected to provide input on the right strategy for Cafe Janji Jiwa after the pandemic. The variables used are Promotion Mix (X1), and (X2) Service Quality.  Determining the location and channels used to provide services to customers involves thinking about how to deliver or deliver services to customers and where this will be done Problem Solving Orientation states and Loyalty (Y1) / Dependents  whereyour service, product and image during the pandemic are maintained despite following health protocols.