Analysis of Service Quality, Price, And Promotion on Consumer Satisfaction at The Cake Shop Bolu Enak Pengasinan Depok

Anisa Putri Kusumaningrum; Ines  Windyarti; Gagih  Pradini

doi:10.59889/ijembis.v3i2.123

Authors

Anisa Putri Kusumaningrum Universitas Nasional Jakarta
Ines Windyarti Universitas Nasional Jakarta
Gagih Pradini Universitas Nasional Jakarta

DOI:

https://doi.org/10.59889/ijembis.v3i2.123

Keywords:

Service Quality, Price, Promotion, Customer Satisfaction

Abstract

Toko Kue Bolu Enak Pangasinan is a cake shop strategically located in the densely populated area of Depok, located at Ruko Griya Asri Sawangan, Jl. Raya Pengasinan, Sawangan, Depok. This study aims to determine the influence of Service Quality, Price, and Promotion on Consumer Decisions at the Salting Bolu Enak Cake Shop in Depok. In sampling for this study, use Purposive Sampling. The data taken in this study was through primary data by distributing questionnaires to as many as 100 respondents. The analysis method used is the tests contained in SPSS 23. The results of this study determined that the variables of Service Quality, Price, and Promotion have positive and significant results on Consumer Satisfaction at the Salting Bolu Enak Cake Shop in Depok.

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