The Influence of Product Quality and Brand Image on Consumer Satisfaction of Cafe Janji Jiwa During the Covid-19 Pandemic, Jakarta

Abstract

Tourism is one of the important components for driving economic growth worldwide; one of the tourism activities is visiting tourism destinations. The movement of people from one place to another to have fun while spending foreign exchange for the countries they visit will cause a double effect on the economy. Part of the destination is amenities where there is a café or coffee shop that is in great demand visited by tourists. Actively drinking coffee is a trend among tourists, so with this potential, domestic cafes must continue to innovate and develop. This research activity is expected to provide input on the right strategy for Cafe Janji Jiwa during the pandemic. The variables used are Product Quality (X1) and (X2) Brand Image.  Determining the location and channels used to provide services to customers involves thinking about how to deliver or deliver services to customers and where this will be done Problem-Solving Orientation states and Consumer Satisfaction (Y1) / Dependent where the benchmarks of services, products, and images during the pandemic are maintained despite following health protocols.