Impact of Latest Technology in Mandalika  MotoGP Tourism PR: SWOT Review

Dipa Teruna Awaloedin; Gagih Pradini; Yohana Gaius  Bule; Davi Ayu  Andini

doi:10.59889/ijembis.v4i1.378

Authors

Dipa Teruna Awaloedin National University, Jakarta
Gagih Pradini National University, Jakarta
Yohana Gaius Bule National University, Jakarta
Davi Ayu Andini National University, Jakarta

DOI:

https://doi.org/10.59889/ijembis.v4i1.378

Keywords:

Digital technology, Tourism promotion, Social Media, Mandalika MotoGP

Abstract

This study explores the integration of digital technology in tourism promotion, focusing on the transformative impact of social media, AI, and big data. Using qualitative methods and SWOT analysis, the paper discusses the challenges and opportunities in Indonesian tourism, emphasising the recent success of Mandalika MotoGP's digital PR activities. The results highlight the role of AI and big data in revolutionising market research, sentiment analysis, and crisis management. Despite challenges like data security and digital literacy, strategies to optimise digital technology in tourism PR are outlined, including improving ICT infrastructure and creating engaging digital content.

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