The Effect of The Pandemic on Public Relations  DIY Tourism: SWOT Review

Dipa Teruna  Awaloedin; Gagih Pradini; Apri  Ramdani; Davi Ayu  Andini

doi:10.59889/ijembis.v4i1.369

Authors

Dipa Teruna Awaloedin National University, Jakarta
Gagih Pradini Universitas Nasional Jakarta
Apri Ramdani National University, Jakarta
Davi Ayu Andini National University, Jakarta

DOI:

https://doi.org/10.59889/ijembis.v4i1.369

Keywords:

Management, Crisis Communication, DIY Tourism Office, Tourism Adaptation

Abstract

This study evaluates the crisis in the DIY tourism industry due to the COVID-19 pandemic, with a focus on the crisis management and communication strategies adopted by the DIY Tourism Office. Through SWOT analysis, the research identifies strengths, weaknesses, opportunities, and threats influencing the adjustment and recovery of DIY tourism. The findings underscore the need for enhancing human resources competence, integrated marketing, and cross-sector collaboration. The study aims to provide insights for the DIY Tourism Office and other stakeholders in crisis management and strengthening the DIY tourism industry.

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