Product Diversification and Strategy Implementation Public Relations in Setu Babakan

Authors

  • Gagih Pradini Universitas Nasional Jakarta
  • Dipa Teruna Awaloedin National University, Jakarta
  • Muhammad Surya Saleh National University, Jakarta
  • Davi Ayu Andini National University, Jakarta

DOI:

https://doi.org/10.59889/ijembis.v4i1.366

Keywords:

Tourism, Product Diversification, Public Relations, Setu Babakan, SWOT Analysis

Abstract

Tourism faces the challenge of innovation and diversification to attract a varied audience. This study focuses on the role of Public Relations (PR) in promoting product diversification, particularly in cultural, culinary, and interactive experiences. Setu Babakan, a cultural destination in Jakarta, serves as the case study. The research utilizes qualitative methods, emphasizing observation and interviews, to explore the diversification potential and implementation of PR strategies. The study applies SWOT analysis for comprehensive strategic planning, addressing internal strengths and weaknesses, along with external opportunities and threats.

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Published

2024-01-31

How to Cite

Pradini, G., Awaloedin, D. T. ., Saleh, M. S. ., & Andini, D. A. . (2024). Product Diversification and Strategy Implementation Public Relations in Setu Babakan. INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS), 4(1), 375–381. https://doi.org/10.59889/ijembis.v4i1.366

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