The Impact of Word of Mouth and Company Brand Image on Seminar Ticket Purchase Decisions at Ego Global Asia Event Organizer
DOI:
https://doi.org/10.59889/ijembis.v3i2.132Keywords:
Word of Mouth, Brand Image, Purchase Decision, EGO Global Asia Event OrganizerAbstract
This study aims to determine the Influence of Word of Mouth and Brand Image on Ticket Purchasing Decisions, and this research is located at EGO Global Asia Event Organizer. The research method used in this study is Descriptive Qualitative with primary data are 30 questionnaire respondents who are ticket buyers of seminars that have been conducted by the company EGO Global Asia Event Organizer and then processed using the SPSS application using mode l feasibility tests, classical assumption tests, and multiple linear regression tests. This study found that the Word of Mouth variable did not significantly affect the purchase of seminar tickets. While the Brand Image variable significantly influences the decision to purchase seminar tickets at EGO Global Asia Event Organizer
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