A Systematic Literature Review: UTAUT In Fashion


  • Tias Andarini Indarwati Universitas Negeri Surabaya
  • R.A. Sista Paramita Universitas Negeri Surabaya
  • Imami Arum Tri Rahayu Universitas Negeri Surabaya
  • Muh Ariffudin Islam Universitas Negeri Surabaya




UTAUT, Fashion, Technology, Adoption


UTAUT better explains the various technological and contextual factors to behavioural intention in technology adoption in individual and organizational contexts. Based on an extensive summary and synthesis, an alternative theoretical model proposed is UTAUT, the most frequently used IS/IT adoption model. This study uses a systematic literature review by applying two stages. In the first stage, articles will be identified and included in the Prism Flow Diagram model. In the next stage, articles are analyzed based on research methods, UTAUT dimensions, and presentation of research results. Articles that discuss UTAUT cover the fields of banking, health, vehicles, and online shopping. Most sites have articles about mobile payments, health, and online shopping, while UTAUT's research in education, banking, and other fields is conducted in Asian and European countries. Analytical data collection methods are quantitative and qualitative. The UTAUT model has four fundamental constructs that influence behavioural intentions. A comprehensive overview of meta-UTAUT has not been studied in the context of chatbots in the service industry. There are five significant meta-UTAUT constructs (performance expectations, effort expectations, social influence, facilitating conditions, and attitudes) to identify trends in continuing intentions to use chatbot services. The Meta-UTAUT model is most appropriate for understanding cellular adoption because, on the one hand, it represents an integrated model with attitude as a new mediating variable. Behavioural intention to use the system is influenced by several factors, including perceived risk, perceived trust, perceived cost, and self-efficacy, so the Meta-UTAUT Model is the most appropriate model for understanding mobile adoption.


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Author Biography

R.A. Sista Paramita, Universitas Negeri Surabaya

Sista Paramita has been a lecturer at Universitas Negeri Surabaya since 2014, interested in financial management. She teaches several subjects including financial management, international financial management, monetary economics, derivative financial instruments, financial institutions and capital markets, risk management, and management information systems.


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How to Cite

Indarwati , T. A. ., Paramita, R. S., Rahayu, I. A. T. ., & Islam, M. A. . (2023). A Systematic Literature Review: UTAUT In Fashion. INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS), 3(3), 605–615. https://doi.org/10.59889/ijembis.v3i3.179

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