Perceived Ease of use on Purchasing Decisions in E-Commerce
a case study of TikTok social media
DOI:
https://doi.org/10.59889/ijembis.v3i1.108Keywords:
Perceived Ease Of use, Purchase Decision, E-Commerce, TikTokAbstract
The ease of technology makes it easier for humans to do activities. The Tiktok Shop application has a positive impact on consumers shopping online. This convenience makes customers have high purchasing decisions to buy products. The reason for the high purchase decision is because there is a perception of convenience by the user. This research was based on the experience of TikTok Shop consumers aged 17 years and over. The method in this research uses qualitative case studies. Data collection techniques were carried out using interviews, observations, and documentation studies analyzed thematically. The results of this study indicate that the ease of technology in facilitating online shopping and purchasing decisions has increased with the various services available on the TikTok Shop application feature.
Downloads
References
Agyeman OF, Zhiqiang MA, Brenya Robert. (2021). Comprehending The Globalization And Performance Of E-Commerce Businesses: Evidence From E-Commerce Companies. Agyeman et al.; AJOAIR, 14(1): 13-28, 2022.
Anggraeni Alvina, Soliha Euis. (2020). Kualitas produk, citra merek dan persepsi harga terhadap keputusan pembelian (Studi pada konsumen Kopi Lain Hati Lamper Kota Semarang). Al Tijarah: Vol. 6 No. 3 (Special Issue) December 2020 (96-107) p-ISSN: 2460-4089 e-ISSN: 2528-2948 DOI: http://dx.doi.org/10.21111/tijarah.v6i3.5612
Ayang F., Kharisma A., dan Firdaus. (2020). “Personal Brandinf Cino Fajrin melalui Instagram”. Jurnal The Messenger, Vol.12, No. 1 : 74-83
Aziz LA, Musadieq AM. (2013). Pengaruh Kemudahan Penggunaan Terhadap Kemanfaatan Pada Sikap Pengguna E-Learning. Jurnal Administrasi Bisnis (JAB) | Vol. 6 No. 2 Desember 2013. Tesis SKR/FIA/2013/546/051400170
Chen R. (2019). Policy and regulatory issues with digital businesses. Policy and Regulatory Issues with Digital Businesses; Available:https://doi.org/10.1596/1813-9450-8948
Davis, F. D. (1986). A technology acceptance model for empirically testing new end-user information systems: Theory and results. Doctoral dissertation, Cambridge, MA: Massachusetts Institute of Technology. DOI: 10.4236/ti.2013.43023
Ha, N. T., Nguyen, T. L. H., Nguyen, T. P. L., & Do Nguyen, T. (2019). The effect of trust on consumers’ online purchase intention: An integration of TAM and TPB.Management Science Letters,9(9), 1451-1460.https://doi.org/10.5267/j.msl.2019.5.006
Harefa Kecitaan. (2017). Penerapan Fuzzy Inference System Untuk Menentukan Jumlah Pembelian Produk Berdasarkan Data Persediaan Dan Penjualan. Jurnal Informatika. Universitas Pamulang. DOI: http://dx.doi.org/10.32493/informatika.v2i4.1487 Agasia Windy. (2019). Perancangan Startup Bayarape.Com Payment Point Dengan Metode Pembayaran COD. Jurnal ENTER. STMIK Pontianak. DOI: http://dx.doi.org/10.30700/.v2i1.861
Hartono, Jogiyanto. (2007). Sistem Informasi Keperilakuan (Edisi Revisi). Yogyakarta: Penerbit Andi
Haryanto, A. A. F., Komariah, K., & Danial, R. D. M. (2022). Social Media And Viral Marketing Analysis Of Purchase Decisions Through Tiktok Applications. Inovbiz: Jurnal Inovasi Bisnis, 9(2), 33-39.
Hasiholan, T. P., Pratami, R., & Wahid, U. (2020). Pemanfaatan Media Sosial Tik Tok Sebagai Media Kampanye Gerakan Cuci Tangan Di Indonesia Untuk Mencegah Covid-19. Communiverse?: Jurnal Ilmu Komunikasi, 5(2), 70–80
Henderson, R dan Divett, M.J. (2003). Perceived Usefulness, Perceived Ease Of Use, and Electronic Supermarket Use. International Jurnal Of Human-Computer Studies 59. 383-395.
Indrajit, Ricardus Eko. 2001. e- Commerce: kiat dan Strategi Bisnis Dunia Maya. Elex Media komputindo. Jakarta.
J.Moleong, Lexy.(2014). Metode Penelitian Kualitatif , Edisi Revisi. PT Remaja Rosdakarya,. Bandung.
Kemp, Simon (2022). Tiktok Statistics and trend. Datareportal. Retrieved from https://datareportal.com/essential-tiktok-stats?utm_source=DataReportal&utm_medium=Country_Article_Hyperlink&utm_campaign=Digital_2022&utm_term=Indonesia&utm_content=Facebook_Stats_Link
Kotler, Keller. (2012). Manajemen Pemasaran Jilid I Edisi Ke 12. Jakarta: Erlangga.·
Kotler, Philip, & Keller, Kevin Lane. (2016). Manajemen Pemasaran Edisi 15e. PT.Indeks Kelompok Gramedia. Jakarta.
Kotler, Phillip dan Kevin Lane Keller. (2016). Manajemen Pemasaran edisi 12 Jilid 1. & 2. Jakarta: PT. Indeks
Lestarie, N. A., Budianto, A., & Prabowo, F. H. E. (2020). Pengaruh Perceived Ease Of Use Dan Perceived Usefulness Terhadap Keputusan Pembelian. Jurnal Ekonomika, 13(02), 194–200.
Lie, I., & Sadjiarto, A. (2013). Factors that influence Taxpayer Behavior Interest in Using e-filin g. Tax & Accounting Review, 3(2), 1-15. DOI: 10.30813/ncci.v0i0.1312
Mustapha, B., & Obid, S. N. B. S. (2015). Tax Service Quality: The Mediating Effect of Perceived Ease of Use of the Online Tax System. Procedia - Social and Behavioral Sciences, 172, 2-9. https://doi.org/10.1016/j.sbspro.2015.01.328
Napik, Ahmad, Qomariah, Nurul, & Santoso, Budi. (2018). Kaitan Citra Merek, Persepsi Harga, Kualitas Produk, Dan Promosi Terhadap Keputusan Pembelian Blackberry. Jurnal Penelitian IPTEKS, 3(1), 73–85. DOI: https://doi.org/10.32528/ipteks.v3i1.1880
Octhaviani Shisillia, Sibarani Hendra. (2021). ANALISIS Pengaruh Citra Merek Produk, Kualitas Produk, Dan Harga Diskon Terhadap Keputusan Pembelian Produk Minuman Kopi Pada Pengguna Aplikasi Grab Food Di Kota Medan. Scientific Journal of Reflection. Economic, Accounting, Management and Business. DOI: https://doi.org/10.37481/sjr.v4i3.331
Riyadh, HA, Sukoharsono, EG, & Baridwan, Z. (2016). IMPLEMENTASI E-BANKING DAN PENERIMAAN TEKNOLOGI DI BANK RAFIDAIN DAN RASHEED DI IRAK: PERSPEKTIF KARYAWAN. Jurnal Internasional Masyarakat Akuntansi dan Bisnis , 23 (2), 87-113. Diperoleh dari https://ijabs.ub.ac.id/index.php/ijabs/article/view/287
Riyono. (2016). Promosi, dan Brand Image terhadap Keputusan Pembelian Produk Aqua di Kota Pati. Jurnal STIE Semarang. Vol.8 No.2. Edisi Juni 2016, Hal 92-121. (ISSN: 2252-826)
Rizal, Ahmad Samsul, Telagawathi, Ni Luh Wayan Sayang, Yulianthini, Ni Nyoman, & Putra, Komang Endrawan Sumadi. (2020). Pengaruh citra merek dan harga terhadap loyalitas pelanggan sepatu merek Nike di Singaraja futsal. Prospek: Jurnal Manajemen Dan Bisnis, 1(2), 34–40. DOI: https://doi.org/10.23887/pjmb.v1i2.23152
Romia Siti, Ratnawati Alifah. (2018). Keputusan Pembelian E-Commerce Melalui Kemudahan Penggunaan, Kualitas Informasi Dan Kualitas Interaksi Layanan Web. EKOBIS Vol.19, No.1, Januari 2018 : 59 – 70. DOI: http://dx.doi.org/10.30659/ekobis.19.1.59-70
Romia Siti, Ratnawati Alifah. (2018). Keputusan Pembelian E-Commerce Melalui Kemudahan Penggunaan, Kualitas Informasi Dan Kualitas Interaksi Layanan Web. EKOBIS Vol.19, No.1, Januari 2018 : 59 – 70. DOI: http://dx.doi.org/10.30659/ekobis.19.1.59-70
Safitri, A., Zahroh, F., Naufaliadi, R., Nugroho, R. T., Sofyan, M., Rahmawati, N. F., & Maulina, A. (2022). PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, DAN CUSTOMER EXPERIENCE TERHADAP KEPUASAN PELANGGAN SOFYAN FROZEN. Bussman Journal: Indonesian Journal of Business and Management, 2(2), 470-478. DOI: https://doi.org/10.53363/buss.v2i2.99
Saripah, Putri, & Darwin. (2016). The Influence of Trust, Benefit Perception, Risk Perceion, and Satisfaction of Taxpayers on the Use of E-Filing for Individuals Taxpayers in KPP Pratama Pekanbaru, Handsome in 2015. Jurnal Akuntansi Dan Ekonomika, 6(2). DOI: http://dx.doi.org/10.22441/profita.2021.v14i1.002
Setiawaty Eka, Afendi Farit, Suhaeni. (2021). Identifikasi Faktor-Faktor yang Memengaruhi Waktu Pembelian Kendaraan Kedua Menggunakan Metode CART. Xplore: Jurnal of Statistics. DOI: https://doi.org/10.29244/xplore.v10i2.237
Sofyan, M., Rulandari, N., & Sari, Y. (2021). Analisis Proses Keputusan Pembelian Online Pada Shopee Mall Indonesia. Jurnal Ilmiah Ekonomi Bisnis, 26(3), 306-315. DOI: http://dx.doi.org/10.35760/eb.2021.v26i3.4019
Sulistyo, Putro Bagus. (2015). Digital Repository Universitas Jember. 27. Http://Repository.Unej.Ac.Id/Bitstream/Handle/123456789/65672/AinulLatifah101810401034.Pdf?Sequence=1
Susilowati. (2018). Pemanfaatan Aplikasi Tiktok Sebagai Personal Branding Di Instagram (Studi Deskriptif Kualitatif Pada Akun @Bowo_Allpennliebe). Jurnal Komunikasi, 9(2), 176–185. Terhadap Keputusan Pembeliaan Secara Online (Survei Terhadap Pengguna Situs Website www.Kaskus.co.id). Jurnal Administrasi Bisnis (JAB)| Vol 8, No 1 Februari 2014
Tahar Afrizal, Alden Hosam, atc. (2020). Perceived Ease of Use, Perceived Usefulness, Perceived Security and Intention to Use E-Filing: The Role of Technology Readiness. Journal of Asian Finance, Economics and Business Vol 7 No 9 537–547. https://doi.org/10.13106/jafeb.2020.vol7.no9.537.
Wahyuningtyas, Y. F., dan Widiastuti, D. A. (2015). Analisis Pengaruh Persepsi Risiko, Kemudahan dan Manfaat Terhadap Keputusan Pembelian Secara Online. Jurnal Psikologi. Vol 4, No 1
Yin, Robert K. (2008). Studi Kasus Desain & Metode, Rajawali Pers, Jakarta,
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Tias Andarini Indarwati, Riska Dhenabayu, Ramadhan Maruta Pradana, Erta, Hapsari Shinta Citra Puspita Dewi
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
