Sudarmiatin, Universitas Negeri Malang, Indonesia
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INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 2 No. 2 (2022): May 2022 - Articles
The Effect of Celebrity Endorsements on Purchase Intention through Brand Image and Brand Awareness
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INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 2 No. 2 (2022): May 2022 - Articles
The Influence of Viral Marketing and Brand Image on Purchase Decisions through E-Trust
Abstract Download