Environmental Preservation Of Bromo Tengger Semeru National Park Using Green Marketing Strategy


  • Nadya Mega Puspita Universitas Bina Sarana Informatika
  • Mezi Julian Universitas Bina Sarana Informatika
  • Donna Ekawaty Universitas Bina Sarana Informatika
  • Gilang Fahreza Universitas Bina Sarana Informatika




Environmental Preservation, Green Marketing, Tourism Impact, Market, Bromo Tengger Semeru National Park


The establishment of Bromo Tengger Semeru National Park as 10 Priority Tourism Destinations by the Ministry of Tourism, caused Bromo Tengger Semeru National Park to experience a significant increase in visits and also has implications for tourism development in Bromo Tengger Semeru National Park and its surroundings. This shows the weakness of natural tourism management whose success is only measured by the number of visitors. Green Marketing which is carried out sustainably is the result of corrections to the development of mass tourism which has had many negative impacts on the natural environment and local communities. This research aims to identify the impact of tourism on the environment, analyze the market, apply the marketing mix, and develop a Green Marketing strategy for preservation in Bromo Tengger Semeru National Park. Based on the results of the analysis, environmental impacts arise due to a lack of awareness from tourists and the community, a lack of human resources from managers, and mass tourism


Download data is not yet available.


Aan, Komariah & Djam'an, Satori. (2011). Qualitative Research Methods. Bandung: Alfabeta.

Alase, Abayomi. (2017). The Interpretative Phenomenological Analysis (IPA): A Guide to a Good Qualitative Research Approach. International Journal of Education and Literacy Studies, Vol. 5 No. 2,

Arikunto, Suharsimi. (2010) Research Procedures An Approach to Practice Revised Edition V .Jakarta: Rieneka Cipta. p. 120.

Bhalerao, V. (2015). Green Marketing: Greening the 4 Ps of Marketing. International Journal of Knowledge and Research in Management & E-Commerce, 5(2).

Brown, K., Turner, R. K., Hameed, H., & Bateman, I. (1997). Environmental carrying capacity and tourism development in the Maldives and Nepal. Environmental Conservation, 24(04), 316-325.

Cahyadi, Hery Sigit (2016) Psychological Support Capacity of Tourists at Pananjakan 1, Bromo, Tengger Semeru National Park, East Java. Journal of Resort and Leisure Management Vol.13, No.1.

Chao, C. L. and Wang, I. T. (2011). The study of the recreation conflicts and coping behaviors on mountain walkers. Journal of Island Tourism Research, 4(1), 55- 78.

Chhetri, P., Arrowsmith, C. and Jackson, M. (2004). Determining hiking experiences in nature-based tourist destinations. Tourism Management, 25(1), 31-43. http://dx.doi.org/10.1016/S02 61-5177(03)00057-8.

Creswell, John W. (2008). Research Design Qualitative, Quantitative, and Mixed Approaches, Third Edition, Bandung: Student Library. p. 19.

Davari, A. and Strutton, D. (2014). Marketing mix strategies for closing the gap between green consumers' pro-environmental beliefs and behaviors. Journal of Strategic Marketing, [online] 22(7), pp.563-586

Eddles-Hirsch, Katrina. (2015). Phenomenology and Educational Research. International Journal of Advanced Research, Vol. 3 Issue 8

Eneizan BM, Wahab KA. (2016). Effects of Green Marketing Strategy on the Financial and Non- Financial Performance of Firms: A Conceptual Paper. Arabian J Bus Manag Review 6: 254.

Fair, L. (2014). Federal Trade Commission: Protecting America's Consumers.

Fandeli, C. and Mukhlison. (2000). Ecotourism Business. UGM. Yogyakarta.

Gunawan, Iman. (2013). Qualitative Research Methods: Theory and Practice. Jakarta: Bumi Aksara.

Hasan, Ali. (2015). Tourism Marketing. CAPS (Center for Academic Publishing Service): Yogyakarta

Lazarus, R. S and Folkman, S. (1984). Stress, appraisal, and coping. New York: Springer Publishing Company.

Ma?gorzata, Wi?cicka-Fernando (2018). Sustainability Marketing Tools in Small and Medium Enterprises In The Sustainable Marketing Concept in European SMEs. pp 81-117.

MacKinnon J, M B Artha. (1982). National Conservation Plan for Indonesia. Bogor (ID): FAO

Merchan, C. I., Diaz-Balteiro, L., and Solino, M. (2014). Noise pollution in national parks: Soundscape and economic valuation. Landscape and Urban Planning, 123(1), 1-9.

Mitchell, Robert Cameron and Richard, T, Carson. (1989). Using Surveys to Value. Public Goods: The Contingent Valuation Method.

Moleong, L. J. (2010). Qualitative Research Methodology. Bandung: Teenage Rosda Karya.

Moran, L.A. (1994). Biochemistry Second Edition. Prentice Hall, Inc. Upper. Saddle River.

Narbuko, Cholid and Achmadi, Abu. (2013). Research Methodology, Jakarta: PT Bumi Aksara.

Rex, E., & Baumann, H. (2007). Beyond ecolabels: What green marketing can learn from conventional marketing. Journal of Cleaner Production, 15, 567-576.

Sarkar, Anirban (2011). Green Marketing And Sustainable Developmentchallenges And Opportunities. International Journal of Marketing, Financial Services & Management Research Vol.1 Issue 9.

Solvalier, I. (2010). Green Marketing Strategies - Case Study about ICA Group AB. Master Thesis. Karlstad University.

Sugiyono. (2008). Understanding Qualitative Research, Bandung: CV. Alfabeta.

Suharsaputra, U. (2014). Quantitative, Qualitative and Action Research Methods. Bandung: PT Refika Aditama.

Tuffour, Isaac (2017). A Critical Overview of Interpretative Phenomenological Analysis: A Contemporary Qualitative Research Approach. Journal of Healthcare Communications. Vol. 2 No. 4.

Yuksel, Pelin and Sonel, Yildirim. (2015). Theoretical Frameworks, Methods, and Procedures for Conducting Phenomenological Studies in Educational Settings. Turkish Online Journal of Qualitative Inquiry, Vol. 6, No. 1.






How to Cite

Puspita, N. M. ., Julian, M., Ekawaty, D. ., & Fahreza, G. . (2024). Environmental Preservation Of Bromo Tengger Semeru National Park Using Green Marketing Strategy. INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS), 4(1), 37–52. https://doi.org/10.59889/ijembis.v4i1.306