CHARACTERISTICS OF ENTREPRENEURS IN THE TRADITIONAL MARKET (SORE MARKET) PAMEKASAN IN CENTRAL PANDEMI COVID-19 IS STILL RUNNING

Authors

  • Mohammad Imam Sufiyanto Madura State Islamic Institute (IAIN Madura), Pamekasan
  • Shalehoddin Madura State Islamic Institute (IAIN Madura), Pamekasan

DOI:

https://doi.org/10.59889/ijembis.v1i1.2

Keywords:

Keywords: entrepreneur character, traditional market, pandemic

Abstract

The communication model that is considered appropriate is to involve market managers as a source of credible messages, with messages containing the benefits and risks of revitalization which are effective in developing the motivation of traders and the media that allow direct responses from market players. This study aims to formulate a communication model to build change readiness for traditional market traders. The method used is a survey by interviewing 10 traditional market traders using a questionnaire instrument. The results showed that in the face of revitalization, traders are in a situation of uncertainty. All market elements, starting from the characteristics of traders, sources of messages, messages, and participatory communication, have a positive impact on traders' readiness in relation to revitalization with a high entrepreneurial capacity of traders. Therefore, to build merchant readiness, the main thing that needs to be done is to build the entrepreneurial character of traders.

Downloads

Download data is not yet available.

References

Alfianita E, Wijaya AF, Siswidiyanto. (2015). "Revitalization of Traditional Markets in the Perspective of Good Governance: A Study in the Afternoon Market in Pamekasan Regency". Journal of Public Administration.

Simanjuntak P. (2017). "Introduction to Humans Resource of is Economics". Jakarta: Pustaka Setia, p. 185

Meredith GG, (2018). "Theory and Practice". Translate. Andre Asparasayogi. Jakarta: PT Pustaka Binaman Pressindo.

Muhidin SA. (2016). "Basics of Statistical Methods for Research". Bandung

Swing AAK. (2010). "Analysis of Merchants' Income Before and After the Traditional Market Revitalization Program in Denpasar City". Bali: PT Pressindo

Scarborough NM. (2018). "Introduction to Entrepreneurship and Small Business Management". (Indonesian Edition) Jakarta. Jakarta (ID): PT. Rineka Cipta.

Downloads

Published

2021-01-23

How to Cite

Sufiyanto, M. I., & Shalehoddin. (2021). CHARACTERISTICS OF ENTREPRENEURS IN THE TRADITIONAL MARKET (SORE MARKET) PAMEKASAN IN CENTRAL PANDEMI COVID-19 IS STILL RUNNING. INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS), 1(1), 78–84. https://doi.org/10.59889/ijembis.v1i1.2