Magetan Regency MSME Strategy in The New Normal

Authors

  • Mohammad Sofyan Institut Ilmu Sosial dan Manajemen STIAMI
  • Endah Fantini Institut Ilmu Sosial dan Manajemen STIAMI

DOI:

https://doi.org/10.59889/ijembis.v1i1.14

Keywords:

Industry Rivalry, Threat of New Entrants, Threat of Substitutes, Bargaining Power of Suppliers, Bargaining Power of Buyers

Abstract

This research aims to find problems that often hinder the development of MSMEs in Magetan Regency in the advantage of competing, especially in the face of The New Normal, for that there is a strategy needed in creating competitive advantages in The New Normal. The object of this research is small and medium enterprises in Magetan Regency. Data analysis techniques use descriptive analysis techniques. The results showed that competition between similar companies, the threat of new arrivals, the threat of replacement products, the bargaining power of buyers, and the bargaining power of suppliers are problems faced by small and medium enterprises in Magetan Regency.

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References

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Published

2021-01-24

How to Cite

Sofyan, M., & Fantini, E. (2021). Magetan Regency MSME Strategy in The New Normal. INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS), 1(1), 121–125. https://doi.org/10.59889/ijembis.v1i1.14