Business Analytics Technique and Its Effectiveness on Organizational Performance: A Case Study of Nigeria Manufacturing Companies

Francess Okolo; John  Idoko

doi:10.59889/ijembis.v3i2.136

Authors

Francess Okolo Texas Southern University
John Idoko Texas Southern University

DOI:

https://doi.org/10.59889/ijembis.v3i2.136

Keywords:

Business analytics technique, Manufacturing companies, Organizational performance, Regression analysis, Investment return

Abstract

The usage of business analytics is no longer a luxury but rather a need for firms to survive and grow in today's market. It assists firms in improving operational efficiency, optimizing marketing strategies, identifying new business prospects, and increasing customer satisfaction. Based on this, the study investigates the effect of business analytics technique on organizational performance using the Nigeria manufacturing companies. A structured questionnaire was formulated to achieve the aim of the study. The study adopted the descriptive survey research with a population of 423 participants conveniently selected among the manufacturing firms in Lagos State, Nigeria. The main participants are the staff of the ten (10) selected Manufacturing companies in Nigeria. A simple random sampling technique was adopted to distribute the questionnaire formulated and the sample size was calculated using Taro Yamane sample Size determination with the value of 227. The structured questionnaire was validated and 92.1% of the total sample size were retrieved back from the respondents. The study was analyzed using multiple linear regression analysis. The paper has shown that there is a significant effect between business analytics technique and organizational performance of the Nigeria manufacturing companies. The management of the organizations will understand how critical it is to invest in powerful business analytics capabilities in order to increase the organization's overall business value.

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