https://cvodis.com/ijembis/index.php/ijembis/issue/feed INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) 2024-03-18T11:23:45+07:00 Hamdan Mustameer cvodis01@gmail.com Open Journal Systems <p><span style="font-size: small;"><strong>INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) </strong>is a peer-reviewed, open-access international scientific journal dedicated to rapid publication of high-quality original research articles as well as review articles in all areas of Economics, Management, Business, and Social Science.</span></p> <p><span style="font-size: small;"><strong>The issue of this journal publishes every January, May, and September.</strong></span> <span style="font-size: small;"><strong>INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS)</strong></span><strong>, e-ISSN: <a href="http://issn.pdii.lipi.go.id/issn.cgi?daftar&amp;1609756514&amp;1&amp;&amp;">2774-5376</a></strong></p> https://cvodis.com/ijembis/index.php/ijembis/article/view/223 The effect of halal tourism quality on economic growth Islamic countries 2023-12-22T06:19:40+07:00 Edian Fahmy edianfahmy1@gmail.com Muhammad muhammad@uinjkt.ac.id <p><em>This study examines the effect of halal tourism quality on economic growth in countries with the largest Muslim population in the world. This study also examines the role of the level of tourism acceptance as a mediator variable in mediating the effect of halal tourism quality on economic growth. In this study, the quality of halal tourism with the global Muslim travel index (GMTI) was published by Crescenrating. Using 26 countries that are members of the Organization of Islamic Cooperation (OIC) in the period 2016 to 2022, this study found that halal tourism quality has a positive effect on tourism revenue. In addition, halal quality also has a direct positive effect on economic growth. On the other hand, this study did not find a significant role of tourism revenue in mediating the indirect effect of halal tourism quality on economic growth. This study implies the importance of improving the quality of halal tourism in driving economic growth in Muslim-majority countries, especially to compete in attracting more Muslim tourists.</em></p> 2024-01-09T00:00:00+07:00 Copyright (c) 2024 Edian Fahmy, Muhammad https://cvodis.com/ijembis/index.php/ijembis/article/view/262 Exploring Tourism Business Potential: The Role of Gastronomy in Destination Attraction 2023-12-22T06:18:47+07:00 Edouard Aryadi Supriyadi edouardas@stipram.ac.id Azril Azhari edouardas@stipram.ac.id Nur Widianto edouardas@stipram.ac.id <p>The tourism business not only provides goods and services to meet the needs of tourists, but also plays an important role in the overall implementation of the tourism sector. As a comprehensive sector, tourism promises to increase income and foreign exchange pragmatically, while contributing significantly to people's welfare. The main objective is to understand the role of gastronomy in the decision-making of tourists and analyze its impact on local economic growth. With the growing trend of "culinary tourism," this research will provide insight into how tourism destinations can develop business strategies that focus on culinary experiences to increase tourist visits. The results of the study obtained 5 marketing mixes that can become gastronomic tourism attractions.</p> 2024-01-15T00:00:00+07:00 Copyright (c) 2024 Edouard Aryadi Supriyadi, Azril Azhari, Nur Widianto https://cvodis.com/ijembis/index.php/ijembis/article/view/271 Problem-Based Learning Model in Learning Islamic Religious Education (Study of Religious Character) Bosowa Bina Insani Bogor Junior School 2023-12-22T06:20:31+07:00 Adang Rusman a.rusman78@gmail.com <p style="text-align: justify;"><span style="color: #252525;">This research aims to investigate the application of the problem-based learning (PBL) model in the context of Islamic religious education learning in the Bosowa Bina Insani Middle School environment, Bogor, with a special focus on developing students' religious character. The PBL model is considered a learning method that is able to stimulate problem solving, build conceptual understanding, and strengthen spiritual aspects of religious learning. This research uses a qualitative approach with a descriptive analysis approach; in other words, this research attempts to describe a phenomenon that occurs based on facts and information that are related to each other. Research findings show that the application of the PBL model can provide a more interesting and interactive learning experience, motivating students to actively participate in solving problems based on the context of everyday life. Apart from that, the PBL model has also succeeded in increasing understanding of Islamic religious concepts and strengthening students' religious character, such as social concern, integrity, and responsibility. It is hoped that this research can become the basis for developing curriculum and learning strategies that focus on strengthening religious character in the context of Islamic religious education in junior high schools, especially in Bosowa Bina Insani, Bogor. The implications of this research can contribute to efforts to develop religious education that is holistic and relevant to the demands of the times, as well as providing an empirical basis for further research in this field.</span></p> 2024-01-18T00:00:00+07:00 Copyright (c) 2024 Adang Rusman https://cvodis.com/ijembis/index.php/ijembis/article/view/287 Analysis of Predictive Ability of Earnings and Cash Flow on Future Cash Flows 2023-12-22T06:21:22+07:00 Asih Widhi Trisnadi creep.android@gmail.com Etty Puji Lestari ettypl@ecampus.ut.ac.id Diki dikinian@ecampus.ut.ac.id <p><em>The company's ability to generate cash in the future is the key for stakeholders to build expectations for the company. Therefore, the choice of variables used in modeling to predict future cash flows is the key to the precision of predictive modeling. The Financial Accounting Standard Board's recommendation states that accrual-based information regarding company value is a better basis for assessing company's historical and future performance than current year cash flow information. However, research regarding predictors of future cash flows suggests otherwise. This is due to the potential for asymmetric information from financial reports that are prepared as a financialshenanigans. In this research, the ability of net profit will be tested again to predict aggregate cash flow. The choice of aggregate cash flow rather than operating cash flow as in previous research is because net profit is generated not only from operating activities but also investment activities and financing activities.</em></p> 2024-01-18T00:00:00+07:00 Copyright (c) 2024 Asih Widhi Trisnadi, Etty Puji Lestari, Diki https://cvodis.com/ijembis/index.php/ijembis/article/view/306 Environmental Preservation Of Bromo Tengger Semeru National Park Using Green Marketing Strategy 2023-12-24T18:46:34+07:00 Nadya Mega Puspita mezi.mzi@bsi.ac.id Mezi Julian mezi.mzi@bsi.ac.id Donna Ekawaty mezi.mzi@bsi.ac.id Gilang Fahreza mezi.mzi@bsi.ac.id <p><em>The establishment of Bromo Tengger Semeru National Park as 10 Priority Tourism Destinations by the Ministry of Tourism, caused Bromo Tengger Semeru National Park to experience a significant increase in visits and also has implications for tourism development in Bromo Tengger Semeru National Park and its surroundings. This shows the weakness of natural tourism management whose success is only measured by the number of visitors. Green Marketing which is carried out sustainably is the result of corrections to the development of mass tourism which has had many negative impacts on the natural environment and local communities. This research aims to identify the impact of tourism on the environment, analyze the market, apply the marketing mix, and develop a Green Marketing strategy for preservation in Bromo Tengger Semeru National Park. Based on the results of the analysis, environmental impacts arise due to a lack of awareness from tourists and the community, a lack of human resources from managers, and mass tourism</em></p> 2024-01-18T00:00:00+07:00 Copyright (c) 2024 Nadya Mega Puspita, Mezi Julian, Donna Ekawaty, Gilang Fahreza https://cvodis.com/ijembis/index.php/ijembis/article/view/316 Accounting Information of Earnings Management That Be Used To Predict an Investment Decision in The Banking Sector 2023-12-29T10:53:21+07:00 Inda Faiqotul Himmah inda.19085@mhs.unesa.ac.id Pujiono pujiono@unesa.ac.id <p>Accounting information is needed by earnings management to prepare company activity plans. Earnings management accounting information is very useful at the stage of analyzing the consequences of each alternative. Actions used in predicting investment decisions are based on accounting information. The research objective is to analyze the effectiveness of earnings management accounting information used to predict investment decisions in the banking sector. The data used is secondary data. The data analysis method used is descriptive statistical methods. The results of this research show that although there are differences in characteristics between earnings management and predicting investment decisions, this does not make a difference between earnings management and predicting investment decisions. The research results show that the higher the company practices earnings management, the higher the value of the company and banking sector companies in stock investment decisions, especially fundamental analysis information. Based on accounting information, management can make good stock investment decisions by analyzing fundamentals so that losses can be avoided.</p> 2024-01-18T00:00:00+07:00 Copyright (c) 2024 Inda Faiqotul Himmah, Pujiono https://cvodis.com/ijembis/index.php/ijembis/article/view/322 Profitability And Firm Value: How Does Good Corporate Governance Affect Them? 2024-01-01T14:07:13+07:00 Bambang Subiyanto bams.undip@gmail.com Melati elhusnamelati@gmail.com Riska Maulidya bams.undip@gmail.com <p><em>This research was aimed at analyzing the intervention of Good Corporate Governance (GCG) on the influence of profitability on firm value. GCG was proxied by the audit committee, profitability was proxied by the Return on Assets (ROA) and Return on Equity (ROE), while firm value was proxied by Tobin’s Q. The analysis will be carried out using path analysis with SmartPLS on 105 observations from 21 manufacturing companies in the consumer goods industry listed on the Indonesia Stock Exchange (IDX) in the 2017–2021 period. The results showed that ROA, ROE, and GCG have a significant positive effect on firm value. GCG has also been proven to be able to significantly intervene in the influence of profitability on firm value, with a positive relationship to ROA and a negative relationship to ROE.</em></p> 2024-01-18T00:00:00+07:00 Copyright (c) 2024 Bambang Subiyanto, Melati, Riska Maulidya https://cvodis.com/ijembis/index.php/ijembis/article/view/221 Equivalence Challenges in Machine Translation: An Analysis of Google Translate Output through Mona Baker's Theory (2011) and Post-Editing Strategies 2023-12-22T06:17:52+07:00 Marhamah marhamahsyarif2@gmail.com Dini Hidayati dinisyarief@gmail.com Bayu Andika Prasatyo bayuandikaprasatyo@gmail.com <p><em>This research aims to analyse the level of equality based on Mona Baker's theory translated by J.K. Rowling's "Harry Potter and the Order of the Phoenix" from English to Indonesian using Google Translate. Specific goals include identifying and discussing translation issues at various linguistic levels and providing post-editing suggestions for machine-translated output. The methodology section outlines the qualitative research design, using observation and document methods for data collection. The data source is J.K. Rowling's novel, translated by Google Translate into Indonesian. The process includes observing, identifying, classifying, and evaluating the level of equivalence in the translated text. In conclusion, this introduction provides the basis for an in-depth analysis of the degree of translation equivalence in the context of machine translation, especially in the translation of literary works such as "Harry Potter and the Order of the Phoenix". the analysis of translation problems in the Harry Potter novel reveals common challenges across different parts of sentences, categorized into word level, above word level, textual level, grammatical level, and pragmatic level. While machine translators assist in translating text, especially with large volumes, they still require human monitoring for post-editing to rectify inaccuracies. Consistency in translation practice is emphasized to improve student abilities and ensure progress. Teachers are urged to apply consistent practices, progressing from simple to complex texts and allowing students freedom in choosing translation materials once professional.</em></p> 2024-01-18T00:00:00+07:00 Copyright (c) 2024 Marhamah, Dini Hidayati, Bayu Andika Prasatyo https://cvodis.com/ijembis/index.php/ijembis/article/view/323 The Influence of Discipline, Motivation, and Compensation on Employee Performance at PT Mesitecmitra Purnabangun in The Conditions of The Covid-19 Pandemic 2024-01-09T05:23:16+07:00 Hilma Farhani hilma@uid.ac.id Raihan hilma@uid.ac.id Bambang Sukamto hilma@uid.ac.id Ratih Ayu Sekarini hilma@uid.ac.id Evita Derasani hilma@uid.ac.id <p><em>The COVID-19 virus has had a major effect on conditions in Indonesia, one of which is the effect that employee performance in every company changes in the work process. All agencies are implementing the work-from-home program to change work arrangements as one of the government's guidelines for preventing COVID-19. WFH is a type of work style with the concept of a remote work system, offices are only allowed to employ 25% of employees and 75% of employees who carry out Work from Home PT Mesitecmitra Purnabangun has established a WFH program by holding meetings, briefings, and joint activities through Zoom meetings but some work cannot be done at home, such as file integrity checks or service requests that need to be done in person. Of course, this sudden policy becomes a challenge for employees on changes in performance in the office, especially discipline, motivation and compensation of employees. This study aims to determine the effect of discipline, motivation, and compensation on employee performance at PT Mesitecmitra Purnabangun. Sampling technique by distributing questionnaires to employees of PT Mesitecmitra Purnabangun. The results of this study indicate that discipline does not influence performance, motivation and compensation influence performance.</em></p> 2024-01-22T00:00:00+07:00 Copyright (c) 2024 Hilma Farhani, Raihan, Bambang Sukamto, Ratih Ayu Sekarini, Evita Derasani https://cvodis.com/ijembis/index.php/ijembis/article/view/324 Industry 4.0 and Industry 5.0—Inception, Conception, Perception, and Rethinking Loyalty Employment 2024-01-09T05:24:18+07:00 Khuzaini khuzaini.uniska@gmail.com M Irpan irpanleska@gmail.com Syahrial Shaddiq syahrial.s@ulm.ac.id <p>This paper delves into the transformative journey of Industry 4.0 and explores the emerging landscape of Industry 5.0. Beginning with the inception of Industry 4.0, characterized by the integration of digital technologies and automation in manufacturing, the paper traces the evolution of smart factories and interconnected systems. It examines the conception of Industry 4.0, highlighting key technologies such as the Internet of Things (IoT), artificial intelligence (AI), and big data analytics that have reshaped industrial processes. Moving forward, the paper explores the perception of Industry 4.0, shedding light on its impact on production efficiency, supply chain management, and overall business operations. It discusses the challenges faced during the adoption of Industry 4.0 and emphasizes the paradigm shift towards data-driven decision-making. As the industrial landscape evolves, the paper anticipates the advent of Industry 5.0, focusing on human-machine collaboration and a more holistic approach to manufacturing. It examines the conception of Industry 5.0, emphasizing the integration of human-centric values, creativity, and adaptability in the production processes. In the context of this industrial revolution, the paper also addresses the rethinking of employment loyalty. It analyzes the changing dynamics of the workforce, emphasizing the need for upskilling and adaptability in the face of automation and technological advancements. The discussion extends to the role of employers in fostering a culture of continuous learning and employee engagement to ensure loyalty in the evolving industrial landscape. In conclusion, this paper provides a comprehensive overview of the inception, conception, and perception of Industry 4.0, while also anticipating the paradigm shift towards Industry 5.0. It underscores the importance of rethinking employment loyalty in the context of evolving technologies, emphasizing the symbiotic relationship between human creativity and technological innovation</p> 2024-01-23T00:00:00+07:00 Copyright (c) 2024 Khuzaini, M Irpan, Syahrial Shaddiq https://cvodis.com/ijembis/index.php/ijembis/article/view/325 How To Measure Audit Quality By Considering The Factors Of Professionalism, Accountability and Auditor Independence 2024-01-17T07:46:51+07:00 Asyari asyari@civitas.unas.ac.id Nungki Yartono asyari@civitas.unas.ac.id Padri Achyarsyah asyari@civitas.unas.ac.id Dipa Teruna Awaloedin dipateruna@civitas.unas.ac.id <p>Audit quality is measured based on audit report findings of violations in the client's accounting system. Financial reports are an important source of information for parties who need reports. Financial information is created by management to determine the company's financial condition, make decisions, and make it easier to manage the company. This research was conducted to determine the influence of auditor independence, accountability and auditor professionalism on audit quality. This research uses primary data in the form of respondents' answers to questionnaire data collection. This research used a simple random sampling method in determining the sample and there were 54 samples that met the criteria. This research uses multiple linear regression analysis and t test and R Square test for data analysis techniques. where the research results show that the variables of auditor independence, accountability and auditor professionalism simultaneously influence audit quality. Partially, auditor independence has a positive effect on audit quality, auditor accountability and auditor professionalism have a significant positive effect on audit quality</p> 2024-01-23T00:00:00+07:00 Copyright (c) 2024 Asyari, Nungki Yartono, Padri Achyarsyah, Dipa Teruna Awaloedin https://cvodis.com/ijembis/index.php/ijembis/article/view/326 The Power of Satisfaction and Trust: Unlocking E-WOM's Influence on Consumer Repurchase Intentions in Digital Marketplaces 2024-01-17T10:04:59+07:00 Defin Shahrial Putra definshahrial@gmail.com Teguh Wicaksono definshahrial@gmail.com Abdurrahim definshahrial@gmail.com <p><em>The purpose of this research is to investigate how consumer repurchase intention in the setting of e-commerce is impacted by electronic word of mouth (e-WOM), trust, and customer happiness. The demographic of this study is the people who live in the North Banjarmasin District, and the research sample consists of 399 respondents who buy at the marketplace. The study used a quantitative design. An analysis method called structural equation modeling (SEM) is applied. The findings of the study demonstrate the significance of these variables in influencing the intention to repurchase, and e-WOM is recognized as a key tactic for encouraging customers to share pleasant experiences with one another. However, e-WOM is negatively impacted by the possibility of disseminating false information. According to research, e-WOM, trust, and customer happiness all significantly influence the desire to repurchase. Reliability of work, completeness of information, and timeliness of delivery can all be used to gauge this level of confidence.</em></p> 2024-01-23T00:00:00+07:00 Copyright (c) 2024 Defin Shahrial Putra, Teguh Wicaksono, Abdurrahim https://cvodis.com/ijembis/index.php/ijembis/article/view/328 Digital Marketing Communication Strategy For Sesek Woven Fabrics On A Digital Platform With A Marketing Approach Mix's 8p Sade Village Sasak Tribe Lombok 2024-01-17T13:48:01+07:00 Rayung Wulan utha2578@gmail.com Nafiah Ariyani nafiah_ariyani@usahid.ac.id <p>The digital marketing communication strategy for Sesek woven fabric on a digital platform with a marketing approach based on the Mix's 8P marketing model in Sade Village, Sasak tribe, Lombok was designed as an effort to increase the digital marketing needed by village girls. This research aims to identify and analyze the effectiveness of digital marketing strategies in promoting Sesek woven fabric, by integrating digital marketing platforms by adopting Marketing Mix's (8P) which involves product, price, place, promotion, people, process, physical evidence and customer participation. The research method was descriptive qualitative and in-depth interviews with Sade village girls craftsmen and consumers of Sade village woven cloth. The research results were obtained using Mix's 8P marketing model, the application of digital marketing strategies increases the visibility and sustainability of the marketing of Sesek woven fabric, which is unique and has cultural value, in the digital era. Practical implications and recommendations for further development in the context of digital marketing of local woven fabric products for village girls and Sesek woven fabric craftsmen</p> 2024-01-24T00:00:00+07:00 Copyright (c) 2024 Rayung Wulan, Nafiah Ariyani https://cvodis.com/ijembis/index.php/ijembis/article/view/329 Revolutionizing E-Commerce: Tiktok Shop and Power of Integrated Marketing Communication 2024-01-17T13:56:42+07:00 Juliana Berewot Jberewot@binus.edu Nafiah Ariyani nafiah_ariyani@usahid.ac.id <p><em>This study investigated how consumer perceptions, integrated marketing communication (IMC), and the whole e-commerce landscape were affected by TikTok Shop's relaunch. Customers were drawn to the platform's apparent novelty as a result of the relaunch's increased curiosity. Customer preferences changed as a result of improved features that increased confidence in TikTok Shop's dependability. IMC was essential in deliberately boosting brand awareness using a variety of platforms, including influencer marketing and short-form films. This promoted a captivating customer experience and raised awareness and comprehension of the relaunch. Significant investment beyond TikTok Shop demonstrated dedication to e-commerce innovation, resulting in increased competition and industry-wide improvements. The strategic investment made by TikTok served as a catalyst, encouraging collaborations and platform innovation that could change the dynamics of e-commerce. TikTok's dedication, in short, launched the e-commerce industry as a whole into an exciting new era of opportunities.</em></p> 2024-01-24T00:00:00+07:00 Copyright (c) 2024 Juliana Berewot, Nafiah Ariyani https://cvodis.com/ijembis/index.php/ijembis/article/view/330 Architectural And Design Concept In The Historical Museum National 2024-01-17T17:06:13+07:00 Dipa Teruna Awaloedin dipateruna@civitas.unas.ac.id Gagih Pradini gagih@civitas.unas.ac.id Henson Palmer Maramis dipateruna@civitas.unas.ac.id Muhammad Syafiquraman Alkaf dipateruna@civitas.unas.ac.id Vannesha Erianie dipateruna@civitas.unas.ac.id Davi Ayu Andini dipateruna@civitas.unas.ac.id <p>The National History Museum (MSN), situated beneath the National Monument in Jakarta, is a vital cultural institution displaying 51 dioramas depicting Indonesia's history. This research, utilizing qualitative methods and SWOT analysis, explores the museum's architecture, historical representation, and strategic positioning. The results highlight the integration with the monument, the use of marble, and the significance of the Independence Space. The SWOT analysis identifies strengths (cultural heritage), weaknesses (limited amenities), opportunities (increased interest), and threats (competition and potential damage). The study concludes that developing MSN as a tourist destination is crucial, suggesting comprehensive research, optimized asset utilization, and alternative promotional strategies for increased visitation.</p> 2024-01-24T00:00:00+07:00 Copyright (c) 2024 Dipa Teruna Awaloedin, Gagih Pradini, Henson Palmer Maramis, Muhammad Syafiquraman Alkaf, Vannesha Erianie, Davi Ayu Andini https://cvodis.com/ijembis/index.php/ijembis/article/view/341 Determinants of Things Affecting Tax Avoidance Behavior Case Study of Manufacturing Companies For 2016-2020 2024-01-21T10:19:31+07:00 Asyari asyari@civitas.unas.ac.id Dipa Teruna Awaloedin dipateruna@civitas.unas.ac.id Padri Achyarsyah Padri@civitas.unas.ac.id Dyah Handayani Dewi asyari@civitas.unas.ac.id <p>Companies use various ways to reduce their tax burden, this is a business choice that is made when there is a decrease in income, an increase in operational costs, and unstable economic conditions. This research aims to empirically test things that influence tax avoidance behaviour with the variables profitability, leverage, sales growth, and fixed intensity using a study of manufacturing sector companies in 2016-2020. Analysis of financial report data with a sample of 26 companies. The sampling method was purposive sampling with the help of SPSS 25 multiple linear regression analysis software. The research results show that profitability has a significant positive effect on tax avoidance. leverage and sales growth do not affect tax avoidance, while fixed asset intensity has a negative effect on tax avoidance.</p> 2024-01-27T00:00:00+07:00 Copyright (c) 2024 Asyari, Dipa Teruna Awaloedin, Padri Achyarsyah, Dyah Handayani Dewi https://cvodis.com/ijembis/index.php/ijembis/article/view/343 Analysis of The Effectiveness of Implementing Tax Audit in Achieving Tax Revenue Target at The Enam Foreign Capital Investment Tax Services Office 2024-01-27T18:39:11+07:00 Pandoyo p.pandoyo@gmail.com Chairani Noor p.pandoyo@gmail.com <p><em>This research was conducted to find out how much influence the effectiveness of tax audits has on achieving tax revenue targets at the Six Foreign Investment Tax Service Office. It is hoped that the achievement of the tax revenue target at the Sixth Foreign Investment Tax Service Office will be realized with the existence of a Tax Audit activity as supervision of taxpayers in fulfilling their tax obligations using the self-assessment method. The impact of increasing the effectiveness of tax audits will be directly proportional to the achievement of tax revenue targets. The benefit of this research is to increase knowledge for the writer and to provide input to the Six&nbsp; Foreign&nbsp; Investment Tax Service Office. This study uses a qualitative descriptive approach, by observing and interviewing informants who are considered to have mastered research problems. This study aims to determine the level of effectiveness of implementing tax audits in achieving the target of tax revenue at the Foreign Investment Tax Service Office Six. The method used in this study is a qualitative descriptive method that focuses on the effectiveness of tax audits by using an indicator of the amount of tax revenue targets determined by the realization of tax revenue achievement.</em></p> 2024-01-27T00:00:00+07:00 Copyright (c) 2024 Pandoyo, Chairani Noor https://cvodis.com/ijembis/index.php/ijembis/article/view/331 Understanding and Interpretation of Indonesian Museum Collections on Culture And People in The Archipelago 2024-01-17T17:17:36+07:00 Dipa Teruna Awaloedin dipateruna@civitas.unas.ac.id Gagih Pradini gagih@civitas.unas.ac.id Fitri Agustiani dipateruna@civitas.unas.ac.id Khania Fasha Salsabila dipateruna@civitas.unas.ac.id Dinda Putri Fatimah dipateruna@civitas.unas.ac.id <p>Museum Indonesia is one of the many museums in Taman Mini Indonesia Indah. This Indonesian Museum is an anthropology museum where in this museum there is knowledge about culture and humans, especially humans in the archipelago. Cultural tourism is part of tourism as a whole. Cultural tourism deals with a region's culture, lifestyle, history, art, architecture, religion and other elements that makeup residents' way of life in a geographical area. This article will discuss the understanding and interpretation of culture and humans in Nusantara, Indonesia.</p> 2024-01-27T00:00:00+07:00 Copyright (c) 2024 Dipa Teruna Awaloedin, Gagih Pradini, Fitri Agustiani, Khania Fasha Salsabila, Dinda Putri Fatimah https://cvodis.com/ijembis/index.php/ijembis/article/view/332 Get To Know The History And Function Of The West Javanese Angklung Musical Instrument 2024-01-17T17:38:14+07:00 Dipa Teruna Awaloedin dipateruna@civitas.unas.ac.id Gagih Pradini gagih@civitas.unas.ac.id Fitri Agustiani dipateruna@civitas.unas.ac.id Muhammad Rafif Hibatullah dipateruna@civitas.unas.ac.id Lintang Salwa Azzahra dipateruna@civitas.unas.ac.id Ananda Amelia Putri dipateruna@civitas.unas.ac.id <p>West Java is a collection of various types of very beautiful nature with enchanting cultural attractions. The diversity of existing cultures is shown through the diversity of arts that are staged. This art is an expression of human thoughts, feelings, and ideas that differ from their environment and experience. Along with the development of the times, the growing diversity of art created by humans, as well as various forms of types of works of art, Artworks are one of the cultural products of a nation, which is priceless. Angklung is a popular traditional musical instrument from West Java. Angklung musical instruments have been known by the Sundanese people since the royal era, and have grown in popularity since November 2010, when Angklung was listed as Masterpieces of the Oral and Intangible Heritage of Humanity by UNESCO.</p> 2024-01-27T00:00:00+07:00 Copyright (c) 2024 Dipa Teruna Awaloedin, Gagih Pradini, Fitri Agustiani, Muhammad Rafif Hibatullah, Lintang Salwa Azzahra, Ananda Amelia Putri https://cvodis.com/ijembis/index.php/ijembis/article/view/333 Understanding Local Culture Through Museum Tourism In Anthropological Perspective At Museum Bank Indonesia 2024-01-17T17:58:58+07:00 Dipa Teruna Awaloedin dipateruna@civitas.unas.ac.id Gagih Pradini gagih@civitas.unas.ac.id Fitri Agustiani dipateruna@civitas.unas.ac.id Dinda Nisaa Ramadaniyah dipateruna@civitas.unas.ac.id Muhammad Sholah Yazid dipateruna@civitas.unas.ac.id Ahmad Regi Nur dipateruna@civitas.unas.ac.id <p>Museums are institutions that play a central role in preserving, presenting, and disseminating the cultural heritage of a community. In the context of tourism, museums are not only a place to store historical artifacts, but also an attractive destination for tourists who want to understand more about local culture. Museum tourism, with its focus on anthropological aspects, opens the door to an immersive experience of understanding local culture.&nbsp; The Bank Indonesia Museum, as an institution that not only displays the historical heritage of economics and banking but also interprets the role of local culture in that context, offers a unique arena for analyzing the interaction between visitors and local culture. Through an anthropological perspective, this study aims to explore how museum tourism at the Bank Indonesia Museum can be a means of a rich understanding of local culture, as well as how these experiences shape visitors' perceptions and understandings of the cultural richness of an area. This research method uses a descriptive qualitative approach and SWOT analysis.</p> 2024-01-27T00:00:00+07:00 Copyright (c) 2024 Dipa Teruna Awaloedin, Gagih Pradini, Fitri Agustiani, Dinda Nisaa Ramadaniyah, Muhammad Sholah Yazid, Ahmad Regi Nur https://cvodis.com/ijembis/index.php/ijembis/article/view/334 The History of The Development of Rupiah Currency at The Bank Indonesia Museum 2024-01-17T18:13:04+07:00 Dipa Teruna Awaloedin dipateruna@civitas.unas.ac.id Gagih Pradini gagih@civitas.unas.ac.id Fitri Agustiani dipateruna@civitas.unas.ac.id Elvana Jolanda Bogia dipateruna@civitas.unas.ac.id M. Firdaus Raflikeza dipateruna@civitas.unas.ac.id Lefka Ainayya dipateruna@civitas.unas.ac.id <p>Currency as a medium of exchange not only has intrinsic value as an economic tool, but also serves as a mirror that reflects the history, culture, and identity of a nation. In the context of Indonesia, the Rupiah currency is not just a sheet of paper or coins but is a legacy that carries the long story of this nation's journey from time to time. Over time, the Rupiah currency has undergone a transformation that includes economic, political, social, and cultural aspects. The rupiah is divided into cents, and its coins and banknotes have various denominations. Bank Indonesia is the monetary authority responsible for the issuance and management of currency in Indonesia. The history of the Indonesian currency reflects the economic development and history of the country throughout time. The collection of artefacts at Museum Bank Indonesia includes a variety of historical objects that reflect economic and financial developments in Indonesia. These include ancient currency, traditional means of payment, banking-related historical documents, as well as other items that have historical value.</p> 2024-01-27T00:00:00+07:00 Copyright (c) 2024 Dipa Teruna Awaloedin, Gagih Pradini, Fitri Agustiani, Elvana Jolanda Bogia, M. Firdaus Raflikeza, Lefka Ainayya https://cvodis.com/ijembis/index.php/ijembis/article/view/335 Preservation Of Betawi Ondel-Ondel Art As Betawi Traditional Art In Jakarta 2024-01-17T20:47:06+07:00 Gagih Pradini gagih@civitas.unas.ac.id Dipa Teruna Awaloedin dipateruna@civitas.unas.ac.id Fitri Agustiani gagih@civitas.unas.ac.id Joy Hendrikh Wittsdy gagih@civitas.unas.ac.id <p>Tourism has become one of the largest industries in the world and is a major mainstay in generating foreign exchange in various countries. The number of international tourists continues to increase. One of the arts in the city of Jakarta is Ondel-Ondel which is the icon of the city. The art elements in Ondel Ondel also describe how the city is. Art that is always preserved and maintained by the community. The people of Jakarta already have an awareness of the importance of Ondel-Ondel as a tourist attraction that can be favoured The author examines Ondel-Ondel Betawi Art because it has its uniqueness compared to other arts, besides the potential of cultural arts that need to be preserved and known to tourists visiting Jakarta in particular. This research method uses a descriptive qualitative approach, which is research whose purpose is to provide an overview of a problem, symptoms, facts, events, and reality broadly and deeply that relies on data in the form of text.</p> 2024-01-27T00:00:00+07:00 Copyright (c) 2024 Gagih Pradini, Dipa Teruna Awaloedin, Fitri Agustiani, Joy Hendrikh Wittsdy https://cvodis.com/ijembis/index.php/ijembis/article/view/336 The Origin of The Legendary Specialty Food Nasi Uduk: A Review of SWOT Analysis 2024-01-17T20:56:46+07:00 Gagih Pradini gagih@civitas.unas.ac.id Dipa Teruna Awaloedin dipateruna@civitas.unas.ac.id Fitri Agustiani gagih@civitas.unas.ac.id Citra Nur Sabrina Izati gagih@civitas.unas.ac.id Adiyasa Saroso gagih@civitas.unas.ac.id Rheka Dwi Anjani gagih@civitas.unas.ac.id <p>Tourism is an activity that involves the travel and visit of a person or group of people to a place or area outside of their place of residence for recreational, leisure, business, or educational purposes. The term tourism encompasses various activities such as travel, lodging, food, and other recreational activities undertaken by tourists during the period of their visit. Culinary tourism is a travel activity or part of it that is carried out voluntarily and temporarily to enjoy typical food or drinks. One of the culinary in Jakarta, namely Nasi Uduk is white rice cooked with coconut milk sauce so that the rice is slightly "filled and has taste", served with fried onions, given additional side dishes and peanut sauce. This analysis uses descriptive qualitative analysis and is supplemented by SWOT analysis.</p> 2024-01-27T00:00:00+07:00 Copyright (c) 2024 Gagih Pradini, Dipa Teruna Awaloedin, Fitri Agustiani, Citra Nur Sabrina Izati , Adiyasa Saroso, Rheka Dwi Anjani https://cvodis.com/ijembis/index.php/ijembis/article/view/337 The Role of Raden Adjeng Kartini Statue In The National Awakening Museum 2024-01-17T21:02:21+07:00 Gagih Pradini gagih@civitas.unas.ac.id Dipa Teruna Awaloedin dipateruna@civitas.unas.ac.id Fitri Agustiani gagih@civitas.unas.ac.id Donald Benjamin gagih@civitas.unas.ac.id Valdero J.M.A gagih@civitas.unas.ac.id Reza Aditya Pratama gagih@civitas.unas.ac.id <p>The statue of R.A. Kartini in the National Awakening Museum plays an important role in visualizing the history of national awakening, especially the role of female figures in the struggle for Indonesian independence. The Kartini statue at the National Awakening Museum is a visualization of the figure of the emancipation fighter, which is manifested in the form of a chest-length sculpture. In addition, the role of women in the effort for Indonesian independence was very important, and figures such as Cut Nyak Dien, Raden Dewi Sartika, Nyi Ageng Serang, and Martha Christina Tiahahu also fought for Indonesian independence. The method carried out in this journal is descriptive qualitative.</p> 2024-01-27T00:00:00+07:00 Copyright (c) 2024 Gagih Pradini, Dipa Teruna Awaloedin, Fitri Agustiani, Donald Benjamin, Valdero J.M.A, Reza Aditya Pratama https://cvodis.com/ijembis/index.php/ijembis/article/view/338 Variety of Spice Processing Equipment at The National Awakening Museum Spice Path Exhibition 2024-01-17T21:10:36+07:00 Gagih Pradini gagih@civitas.unas.ac.id Dipa Teruna Awaloedin dipateruna@civitas.unas.ac.id Fitri Agustiani gagih@civitas.unas.ac.id Aushaf Hisham Suhino gagih@civitas.unas.ac.id Ravanie Hanifa R gagih@civitas.unas.ac.id Putri Aisha Prisillia gagih@civitas.unas.ac.id <p>Spices are parts of plants that are used as spices, flavourings, flavourings and, to some extent, as food preservatives (FAO, 2005). Spices are aromatic plants or plant parts used in food with the main function of adding flavour. The use of spices in cooking is well-known (Duke et al, 2002). Spices are not only associated with food, but have also been used since time immemorial as herbal remedies, cosmetics, and antibacterial agents. So that several activities emerged that introduced and made an exhibition and festival about the richness of spices. One of the things is an event that takes the theme of the spice path or spice country which was originally organized by the Spice State Foundation. This implies how spices were symbolized as the past glory of the archipelago and are now revived as a means to imagine Indonesia. The research method involves two approaches, namely a literature study and a direct visit to the Spice Path Exhibition at the National Awakening Museum.</p> 2024-01-27T00:00:00+07:00 Copyright (c) 2024 Gagih Pradini, Dipa Teruna Awaloedin, Fitri Agustiani, Aushaf Hisham Suhino, Ravanie Hanifa R, Putri Aisha Prisillia https://cvodis.com/ijembis/index.php/ijembis/article/view/339 History of Bank Indonesia Museum on Visitor Attraction 2024-01-17T21:17:24+07:00 Gagih Pradini gagih@civitas.unas.ac.id Dipa Teruna Awaloedin dipateruna@civitas.unas.ac.id Fitri Agustiani gagih@civitas.unas.ac.id Birgita Yunita R.C Daely gagih@civitas.unas.ac.id Maulita Syarifa Zifa gagih@civitas.unas.ac.id Syifa Syaroh Ikhsani gagih@civitas.unas.ac.id <p>Museum Bank Indonesia is a cultural institution that focuses on organizing, maintaining, and exhibiting collections related to Indonesia's economic and banking history. Located in Jakarta, this museum was established to capture the journey and development of the banking sector and economic policies in Indonesia. Understanding a nation's economic history involves not only historical facts, but also a deep understanding of the values, policies, and decisions that have shaped and still shape the economic direction of a nation. This understanding is an important foundation for achieving inclusive, sustainable, and equitable economic development. An understanding of economic history reveals how the distribution of wealth and people's well-being evolved. It can provide an understanding of economic inequality and its impact on daily life. Economic history reflects the role of the banking and financial sector in supporting economic development. This research method uses a qualitative approach</p> 2024-01-27T00:00:00+07:00 Copyright (c) 2024 Gagih Pradini, Dipa Teruna Awaloedin, Fitri Agustiani, Birgita Yunita R.C Daely, Maulita Syarifa Zifa, Syifa Syaroh Ikhsani https://cvodis.com/ijembis/index.php/ijembis/article/view/342 Analysis of Financial Performance on Banking Companies That Are members of the Kompas100 2024-01-23T00:19:58+07:00 Nurul M Sitio nurul.m.sitio@unpad.ac.id Siti Fatimah nurul.m.sitio@unpad.ac.id <p><em>Banking plays an important role in managing the wheels of economic transactions in a country's society. Therefore, as a financial institution that has an intermediary function, banks must demonstrate </em><em>good financial performance through their financial ratios. The purpose of this study was to determine the effect of the ratio of Non Performing Loans, Loan to Deposit Ratios, and Operational Efficiency Ratio on Return on Assets in Kompas100 indexed banking in 2018-2020. There are eight research samples that meet the criteria in the purposive sampling method with data analysis using multiple linear regression. The findings of this study are Non Performing Loans and Loan to Deposit Ratio have a positive but not significant effect on Return on Assets, while Operational Efficiency Ratio have a negative and significant effect on Return on Assets. Simultaneously, NonPerforming Loans, Loan to Deposit Ratios, and Operational Efficiency Ratio have a significant effect on Return on Assets. </em></p> 2024-01-29T00:00:00+07:00 Copyright (c) 2024 Nurul M Sitio, Siti Fatimah https://cvodis.com/ijembis/index.php/ijembis/article/view/344 Effect of Return on Equity, Debt To Equity Ratio, and Current Ratio on Stock Return 2024-01-31T02:01:59+07:00 Riska Rosdiana riska.rosdiana@mercubuana.ac.id Siska Maya may3110@yahoo.com Irvan Hermala irvan.hermala@mercubuana.ac.id Fathihani fathihani@undira.ac.id <p><em>This study aims to analyze the effect of Return on Equity, debt-to-equity ratio, and Current Ratio on Stock Return. The population in this study are industrial sector companies listed on the Indonesia Stock Exchange for the 2017-2022 period with the sample used as many as 13 companies. The sampling method used purposive sampling. The data collection method uses the documentation method, using stock prices, net income, equity, total debt, current assets and current liabilities obtained through the websites finance.yahoo.com and idx.co.id. The data analysis method uses the panel data regression analysis method with the help of Eviews 9 software. The results of this study indicate that Return on Equity has a positive effect on stock returns, Debt to Equity Ratio and Current Ratio do not affect stock returns.</em></p> 2024-01-31T00:00:00+07:00 Copyright (c) 2024 Riska Rosdiana, Siska Maya , Irvan Hermala, Fathihani https://cvodis.com/ijembis/index.php/ijembis/article/view/345 The Effect of Audit Tenure, KAP Reputation, and The COVID-19 Pandemic on Audit Quality 2024-01-31T19:31:18+07:00 Dipa Teruna Awaloedin dipateruna@civitas.unas.ac.id Siti Nur Aisyah Effendy dipateruna@civitas.unas.ac.id Zumratul Meini dipateruna@civitas.unas.ac.id Ahmad Cik achmadcik44@gmail.com <p><em>This study empirically aims to determine the effect of tenure audits, public accountants' reputation, and the COVID-19 pandemic on audit quality in manufacturing companies in the consumer goods industry sector listed on the Indonesia Stock Exchange (IDX) for the 2016-2020 period. This research is quantitative, with a population of 52 companies, and sampling techniques were carried out using the purposive sampling method to obtain a sample of 32 companies. The results showed that audit tenure has a positive effect on audit quality, meaning that the longer the audit tenure, it will encourage the creation of understanding for an auditor of the company being audited. Furthermore, the reputation of KAP negatively affects audit quality; this shows that non-Big Four KAPs have no less good performance so that they can improve audit quality. The COVID-19 pandemic has negatively affected audit quality, which means that weak economic conditions have provided obstacles for the Company and KAP, causing audit quality to decline.</em></p> 2024-01-31T00:00:00+07:00 Copyright (c) 2024 Dipa Teruna Awaloedin, Siti Nur Aisyah Effendy, Zumratul Meini https://cvodis.com/ijembis/index.php/ijembis/article/view/346 The Effect of Compensation, Motivation and Work Ethics on The Performance of Employees of The Directorate General of Human Rights Ministry of Law and Human Rights Republic of Indonesia South Jakarta 2024-01-31T19:37:37+07:00 Achmad Cik achmadcik44@gmail.com Dipa Teruna Awaloedin dipateruna@civitas.unas.ac.id Nurlaily Dariati dipateruna@civitas.unas.ac.id Gagih Pradini gagih@civitas.unas.ac.id <p>This research aims to analyze the influence of compensation, motivation and work ethics on the performance of employees of the Directorate General of Human Rights, Ministry of Law and Human Rights of the Republic of Indonesia. This type of research is quantitative research, with data analysis methods using descriptive methods and inferential analysis methods. Meanwhile, the data analysis tool uses multiple linear regression. The data used is primary data obtained through a closed questionnaire given to 100 respondents assisted by using the Spss program application version 23.0. The research results prove that compensation, motivation and work ethics partially have a positive and significant effect on employee performance. This means that if employee compensation, motivation and work ethics are improved, employee performance will increase. It is hoped that the results of this research can be input for institutions in improving the performance of their employees.</p> 2024-01-31T00:00:00+07:00 Copyright (c) 2024 Achmad Cik, Dipa Teruna Awaloedin, Nurlaily Dariati, Gagih Pradini https://cvodis.com/ijembis/index.php/ijembis/article/view/349 HRM Practices Across Different Cultures: An Evidence-Based Study In France And Egypt 2024-02-21T18:17:34+07:00 Marceli Putri Bernandy marceliputri.22009@mhs.unesa.ac.id Anne Ivena Wijaya anne.22076@mhs.unesa.ac.id Dwi Indah Lestiani dwiindah.22066@mhs.unesa.ac.id Ravi Husaini ravihusaini.22018@mhs.unesa.ac.id Laurensius Herdimas Saputra laurensius.22050@mhs.unesa.ac.id Fabian Nauval Oktavian fabian.22071@mhs.unesa.ac.id Muhammad Fajar Wahyudi Rahman muhammadrahman@unesa.ac.id <p><em>Human Resource Management (HRM) conceptually encompasses policies, practices and systems that influence employee behaviour, attitudes and performance. The comparative research of HRM between France and Egypt, countries from different continents, Europe and Africa, used the literature study method with a descriptive-qualitative approach. The results showed significant differences in HRM practices between the two countries. France has an intuitive recruitment approach with the use of multiple interview methods, while Egypt tends to use internal and informal recruitment. In development, France focuses on internal relations, while Egypt involves government initiatives. Regarding termination of employment, France has a collective policy (RC), while Egypt is unstable in the tourism sector. Performance appraisal in France is subjective, while in Egypt employees care more about procedural justice. The compensation system in France involves fixed and flexible salaries, while Egypt has government regulations. Occupational Safety and Health (OSH) regulations are stricter in France, reflecting cultural and labour law differences. Thus, cultural and legal differences create different frameworks in France and Egypt, influencing the implementation of HRM in each country.</em></p> 2024-01-31T00:00:00+07:00 Copyright (c) 2024 Marceli Putri Bernandy, Anne Ivena Wijaya , Dwi Indah Lestiani, Ravi Husaini, Laurensius Herdimas Saputra, Fabian Nauval Oktavian, Muhammad Fajar Wahyudi Rahman https://cvodis.com/ijembis/index.php/ijembis/article/view/350 Analysis Of Financial Performance Of The Regional Government Of Lumajang District For The 2020-2022 Budget Year 2024-02-24T11:41:02+07:00 Ani Wiyanti kumba.digdo@civitas.unas.ac.id Indriany Rista kumba.digdo@civitas.unas.ac.id Mohamad Adiet Sandi Tyas kumba.digdo@civitas.unas.ac.id Kumba Digdowiseiso kumba.digdo@civitas.unas.ac.id <p>This research intends to evaluate the financial performance of the Lumajang Regency Regional Government for the 2020-2022 period. The research approach is quantitative descriptive using secondary data from the 2020-2022 Lumajang Regency APBD. The financial performance of the Lumajang Regency Regional Government in terms of the average figure for the Degree of Fiscal Decentralization Ratio of 15.18% is in the Low category, the Regional Financial Independence Ratio of 17.91% is in the Very Low category with an Instructive relationship pattern, the Financial Dependency Ratio The regional level is 84.82% which is categorized as high level of dependency, the PAD Effectiveness Ratio is 105.64% with the categorization of Very Effective, the Regional Financial Efficiency Ratio is 98.96% which is classified as Less Efficient, and the Capital Expenditure Ratio is still 10.99%. meets standards that are in the range of 5-20%. Based on these findings, it can be concluded that overall the financial performance of the Lumajang Regency Regional Government has not yet reached optimality. However, the calculation results show that there is an increase in financial performance every year</p> 2024-01-31T00:00:00+07:00 Copyright (c) 2024 Ani Wiyanti , Indriany Rista, Mohamad Adiet Sandi Tyas , Kumba Digdowiseiso https://cvodis.com/ijembis/index.php/ijembis/article/view/351 Analysis of the Financial Capability of the Semarang City Regional Government over the Period 2018- 2022 2024-02-24T15:14:07+07:00 Putri Dini Shofaturrahmah kumba.digdo@civitas.unas.ac.id Selamet Daroini kumba.digdo@civitas.unas.ac.id Kumba Digdowiseiso kumba.digdo@civitas.unas.ac.id <p>Regional autonomy gives regions full authority to regulate and manage the resources they have. However, to ensure independence, effectiveness and efficiency in the management of Semarang City regional finances by the Semarang City Regional Financial Agency, it is necessary to establish clear standards or guidelines. This research aims to evaluate the regional financial capacity of Semarang City from the 2018 to 2022 Fiscal Year using various financial ratio analyzes. The analysis includes financial capability ratios (Degree of Fiscal Decentralization), financial effectiveness ratios, financial efficiency ratios, and financial independence ratios. The results of this research show that the regional financial capacity of Semarang City during the 2018-2022 Fiscal Year period, although experiencing fluctuations, still shows a level of financial effectiveness that is in the effective and balanced effective category. Even though there was a decline in 2019 and 2021, the decline did not exceed 15%, it still remains in the balanced effective category, and an increase of above 5% is also included in the effective category. Semarang City's financial efficiency in 2018-2019 is classified as inefficient with an efficiency level above 100%. However, from 2020 to 2022, there will be a change to the efficiency category with an efficiency level below 100%. Semarang City's regional financial independence, although experiencing fluctuations, remains in the delegative category. The increase in the regional financial capacity of Semarang City from the 2018 to 2022 Fiscal Year based on the Degree of Fiscal Decentralization analysis shows an increase of more than 1% each year</p> 2024-01-31T00:00:00+07:00 Copyright (c) 2024 Putri Dini Shofaturrahmah, Selamet Daroini , Kumba Digdowiseiso https://cvodis.com/ijembis/index.php/ijembis/article/view/352 Analysis Of Financial Ratio In Palm Companies On The Indonesia Stock Exchange at PT. Agra Agro Lestari TBK Over Period 2015-2022 2024-02-24T15:23:26+07:00 Budi Raharjo kumba.digdo@civitas.unas.ac.id Zaenal Musthofa kumba.digdo@civitas.unas.ac.id Kumba Digdowiseiso kumba.digdo@civitas.unas.ac.id <p>The aim of this research is to analyze the influence of Current Ratio (CR), Debt to Equity Ratio (DER), and Return on Equity (ROE) on Earning Per Share (EPS) at the palm oil company PT. Astra Agro Lestari Tbk which is listed on the Indonesia Stock Exchange. The data used in this research comes from the annual financial report of the palm oil company PT. Astra Agro Lestari Tbk during the period 2015 - 2022. The research method used is multiple regression analysis to analyze financial reports in terms of Liquidity Ratio, Coverage Ratio, Solvency Ratio, Profitability Ratio, Market Ratio and Efficiency Ratio. It is hoped that the results of this research will provide a deeper understanding of the factors that influence EPS at the palm oil company PT. Astra Agro Lestari Tbk on the Indonesian Stock Exchange. The practical implication of this research is to provide guidance to financial managers of palm oil companies PT. Astra Agro Lestari Tbk in managing financial ratios such as Liquidity Ratio, Coverage Ratio, Solvency Ratio, Profitability Ratio, Market Ratio and Efficiency Ratio.</p> 2024-01-31T00:00:00+07:00 Copyright (c) 2024 Budi Raharjo , Zaenal Musthofa , Kumba Digdowiseiso , Junaidah Abd Karim https://cvodis.com/ijembis/index.php/ijembis/article/view/353 Implementation Of The Talent Management Program at PT Jet Teknologi Express (JnT Express) at Cilegon Branch 2024-02-25T05:46:06+07:00 Boidatul Khoi kumba.digdo@civitas.unas.ac.id Nopiani kumba.digdo@civitas.unas.ac.id Kumba Digdowiseiso kumba.digdo@civitas.unas.ac.id <p>The aim of this research is to identify and analyze planning, development, management and how to maintain talent management at PT Jet Tekonologi Express. This research was carried out at PT Jet Tekonologi Express Cilegon Branch or known as JNT. The method used is a qualitative method with interviews with high-ranking members of PT Jet Tekonologi Express. The competitiveness of Indonesia's human resources is still lower than Singapore, Malaysia and Thailand. This requires developing the skills of Indonesian human resources and encouraging companies to face the talent war that is occurring. Management Trainee is one of the strategies implemented in various companies. The results of this research show that the most influential talent management factor is skills, the most dominant talent management actors are leaders &amp; top management and human capital, the most important goal is to produce potential company executives, and the most influential alternative strategy is attracting</p> 2024-01-31T00:00:00+07:00 Copyright (c) 2024 Boidatul Khoi, Nopiani, Kumba Digdowiseiso , Siti Falindah Padlee https://cvodis.com/ijembis/index.php/ijembis/article/view/354 Financial Ratio Analysis at PT Bank Mandiri (Persero) Tbk Over The Period 2018-2022 2024-02-25T06:29:44+07:00 Novinda Dian Adityaning Ratmanasuci kumba.digdo@civitas.unas.ac.id Kumba Digdowiseiso kumba.digdo@civitas.unas.ac.id <p>The aim of this research is to determine the liquidity ratio, solvency ratio and profitability at PT Bank Mandiri (Persero) Tbk for the 2018–2022 period and financial ratios at PT Bank Mandiri (Persero) Tbk based on analysis of the liquidity, solvency and profitability ratios for the 2018–2022 period. The method of this research is a quantitative descriptive method. The result of this discussion is an analysis of the financial ratios at PT Bank Mandiri (Persero) Tbk for 2018–2022, summarized as follows: From Bank Mandiri's liquidity ratios for the 2018–2022 period, it can be concluded that Bank Mandiri's liquidity is generally categorized as good. The decline in liquidity in 2020–2022 is normal due to the Covid-19 pandemic. The solvency ratio has also decreased due to Indonesia's economic conditions during the Covid-19 pandemic, but is still categorized as good. Bank Mandiri's profitability ratio experienced a decline during the Covid-19 pandemic in 2020, but increased again and even in 2022 it was able to achieve the best profitability ratio figure in the 5 year period</p> 2024-01-31T00:00:00+07:00 Copyright (c) 2024 Novinda Dian Adityaning Ratmanasuci , M Sulhan Anwar , Kumba Digdowiseiso , Rosyidah Muhammad https://cvodis.com/ijembis/index.php/ijembis/article/view/355 Marketing Strategies in Increasing Sales of 136 Roastery & Coffeeshop in East Java 2024-02-25T06:54:48+07:00 Lia Wulandari kumba.digdo@civitas.unas.ac.id Anistya Palupi kumba.digdo@civitas.unas.ac.id Kumba Digdowiseiso kumba.digdo@civitas.unas.ac.id <p>Coffee is a drink that comes from roasted and processed coffee beans, has global appeal with a variety of types, flavors and brewing methods. Coffee beans are obtained from coffee berries that grow mainly in tropical areas, such as Malang City, East Java, which is known for its moderate humidity level and average temperature of 27°C, giving coffee from this area a special taste. With the times, coffee shops have become popular places to enjoy coffee and work. 136 Roastery &amp; Coffeeshop, seeing opportunities in the rapidly growing coffeeshop industry in Indonesia, especially in East Java, decided to invest in a roaster machine. This research is a response to the company's efforts to increase sales using various methods to achieve and increase profits. By facing various obstacles and weaknesses, companies innovate according to current developments to have characteristics that differentiate them from competitors. This research aims to evaluate the strengths and weaknesses of the marketing strategies implemented by 136 Roastery &amp; Coffeeshops in East Java. Qualitative research methods using primary and secondary data, involving interviews and documentation, show that companies can increase sales by implementing marketing strategies using the 7P Marketing Mix and SWOT Analysis.</p> 2024-01-31T00:00:00+07:00 Copyright (c) 2024 Lia Wulandari, Anistya Palupi, Kumba Digdowiseiso , Siti Falindah Padlee https://cvodis.com/ijembis/index.php/ijembis/article/view/356 Implementation of Electronic Customer Relationship Management to Increase NusaTrip Customer Loyalty 2024-02-25T08:13:49+07:00 Esmeralda Aprillia Wiratama esmeraldaaprillia@gmail.com Reza Wiradhika Saputra rezawiradhika516@gmail.com Kumba Digdowiseiso kumba.digdo@civitas.unas.ac.id <p>E-CRM (Electronic Customer Relationship Management) is the process of maximizing sales to customers and prospecting customers by using information technology such as databases, websites, customer service, e-mail, and social media marketing (Hendriyani &amp; Raharja, 2018). The purpose of this research is to determine the implementation of e-CRM such as websites and business procedures carried out by NusaTrip in increasing customer loyalty. Apart from that, the implementation of e-CRM in the form of e-mail, sitemap and social media marketing such as Facebook, Instagram or more personal communication using WhatsApp is also expected to help NusaTrip to establish good communication with customers to increase customer loyalty. There are four factors in supporting the success of E-CRM, namely Organization Orientation, Customer Orientation, Knowledge Orientation, and Information Technology Orientation. The e-CRM provided by NusaTrip can help customers find information about the company or make hotel room reservations or purchase plane tickets easily.</p> 2024-01-31T00:00:00+07:00 Copyright (c) 2024 Esmeralda Aprillia Wiratama, Reza Wiradhika Saputra, Kumba Digdowiseiso , Azlinzuraini Ahmad https://cvodis.com/ijembis/index.php/ijembis/article/view/365 The Influence of Government Policy on Tourism Public Relations 2024-02-28T06:04:14+07:00 Gagih Pradini gagih@civitas.unas.ac.id Dipa Teruna Awaloedin gagih@civitas.unas.ac.id Putri Priscilla Utami gagih@civitas.unas.ac.id Davi Ayu Andini gagih@civitas.unas.ac.id <p><em>This research focuses on the role of Public Relations (PR) in the tourism industry, specifically in the context of government policy influence. The study employs descriptive research to analyse the impact of government policies on PR functions and strategies within the tourism sector. Additionally, a SWOT analysis is conducted to assess the strengths, weaknesses, opportunities, and threats faced by the tourism industry in Indonesia. The findings highlight the importance of effective PR strategies in building and maintaining positive relationships with various stakeholders, including the government, the media, and the public. The research suggests that PR practitioners in the tourism sector should enhance issue management, crisis response, and adaptability to technological advancements. Furthermore, the study recommends improving communication effectiveness to benefit all stakeholders involved in tourism activities. Overall, the research contributes to understanding the intricate relationship between government policies, PR practices, and the sustainable development of the tourism industry.</em></p> 2024-01-31T00:00:00+07:00 Copyright (c) 2024 Gagih Pradini, Dipa Teruna Awaloedin, Putri Priscilla Utami, Davi Ayu Andini https://cvodis.com/ijembis/index.php/ijembis/article/view/366 Product Diversification and Strategy Implementation Public Relations in Setu Babakan 2024-02-28T06:49:36+07:00 Gagih Pradini gagih@civitas.unas.ac.id Dipa Teruna Awaloedin gagih@civitas.unas.ac.id Muhammad Surya Saleh gagih@civitas.unas.ac.id Davi Ayu Andini gagih@civitas.unas.ac.id <p><em>Tourism faces the challenge of innovation and diversification to attract a varied audience. This study focuses on the role of Public Relations (PR) in promoting product diversification, particularly in cultural, culinary, and interactive experiences. Setu Babakan, a cultural destination in Jakarta, serves as the case study. The research utilizes qualitative methods, emphasizing observation and interviews, to explore the diversification potential and implementation of PR strategies. The study applies SWOT analysis for comprehensive strategic planning, addressing internal strengths and weaknesses, along with external opportunities and threats.</em></p> 2024-01-31T00:00:00+07:00 Copyright (c) 2024 Gagih Pradini, Dipa Teruna Awaloedin, Muhammad Surya Saleh, Davi Ayu Andini https://cvodis.com/ijembis/index.php/ijembis/article/view/367 The Effect of Technological Gaps on Relationships Between Tourism Society with Swot Analysis in Ragunan Wildlife Park 2024-02-28T12:07:42+07:00 Gagih Pradini gagih@civitas.unas.ac.id Dipa Teruna Awaloedin gagih@civitas.unas.ac.id Fitri Agustiani gagih@civitas.unas.ac.id Zika Aqlia Rhomanhova gagih@civitas.unas.ac.id <p><em>As one of the favourite tourist attractions in Jakarta, Ragunan Wildlife Park needs to continue adapting to digital technology to avoid being left behind. This can affect the relationship between wildlife parks, local communities, and visitors (Dimyati, 2020). An in-depth study related to the use of digital technology in tourism public relations in Ragunan Zoo with a SWOT Analysis approach can be used to evaluate strengths, weaknesses, opportunities, and threats related to the use of technology in wildlife parks. This SWOT analysis can better understand how the technology gap affects those relationships. The type of research used is qualitative research, which is descriptive and tends to use analysis or process. The meaning is highlighted in this type of research, which emphasizes the theoretical foundation that guides research focus on the facts in the field.</em></p> 2024-01-31T00:00:00+07:00 Copyright (c) 2024 Gagih Pradini, Dipa Teruna Awaloedin, Fitri Agustiani, Zika Aqlia Rhomanhova https://cvodis.com/ijembis/index.php/ijembis/article/view/368 PR Strategy for Island Beach Pisang Tourism Destination 2024-02-28T15:18:09+07:00 Gagih Pradini gagih@civitas.unas.ac.id Dipa Teruna Awaloedin gagih@civitas.unas.ac.id Zahra Soraya gagih@civitas.unas.ac.id Davi Ayu Andini gagih@civitas.unas.ac.id <p><em>Indonesia, an archipelagic country with 17,508 islands and an 81,000 km coastline, possesses coastal areas rich in natural resources. Despite this richness, effective utilisation and development of coastal and marine regions remain challenging. This study focuses on Banana Island, part of Lampung Province, addressing its potential as a tourist attraction. Acknowledging the need for strategic development, the study emphasises government involvement, facility provision, and promotional efforts. The role of Public Relations Marketing, precisely the three-pronged approach of pull, push, and pass strategies employed by the West Coast Tourism Office, is examined. The study aims to comprehend the impact of these strategies on Banana Island's tourism development, evaluating visibility, popularity, and overall appeal. Methodologically, qualitative research, descriptive analysis, and SWOT analysis are applied for a comprehensive understanding. Findings highlight marine attractions, community expectations, and transportation challenges. The success of the push strategy is evident in increased tourist visits. Suggestions include enhancing collaboration, regular social media updates, and coordinated platform posts.</em></p> 2024-01-31T00:00:00+07:00 Copyright (c) 2024 Gagih Pradini, Dipa Teruna Awaloedin, Zahra Soraya, Davi Ayu Andini https://cvodis.com/ijembis/index.php/ijembis/article/view/370 Implementing Social Media in Public Relations Tourism: SWOT Analysis 2024-02-28T15:57:03+07:00 Gagih Pradini gagih@civitas.unas.ac.id Dipa Teruna Awaloedin gagih@civitas.unas.ac.id Tiara Martha Ananda gagih@civitas.unas.ac.id Davi Ayu Andini gagih@civitas.unas.ac.id <p><em>The tourism sector in Indonesia, overseen by the Ministry of Tourism and Creative Economy, is undergoing continuous enhancement, leveraging the country's competitive advantages in the global tourism landscape. Government initiatives, strategically developed under the comprehensive framework highlighted by Hermawan (2019), focus on strengthening Destination, Marketing, and Human Resources. In the digital age, Social Media emerges as a transformative force, serving as a versatile platform to disseminate information, cultivate a positive image, and establish meaningful relationships. This study delves into the multifaceted strategies of implementing Social Media in Tourism Public Relations (PR), exploring models like POP and POSE. While the benefits include heightened visibility and credibility, challenges arise from intense competition and the need for effective utilization. Addressing these challenges requires a strategic approach, including SWOT analysis and collaborative efforts with various stakeholders. The study identifies key problems, aiming to understand the impact of social media on communication effectiveness and tourist destination image. The qualitative research methodology, supported by a literature review, examines the factors influencing the success or failure of social media implementation, utilizing SWOT analysis as a tool for strategic evaluation.</em></p> 2024-01-31T00:00:00+07:00 Copyright (c) 2024 Gagih Pradini, Dipa Teruna Awaloedin, Tiara Martha Ananda, Davi Ayu Andini https://cvodis.com/ijembis/index.php/ijembis/article/view/369 The Effect of The Pandemic on Public Relations DIY Tourism: SWOT Review 2024-02-28T20:46:30+07:00 Dipa Teruna Awaloedin dipateruna@civitas.unas.ac.id Gagih Pradini gagih@civitas.unas.ac.id Apri Ramdani dipateruna@civitas.unas.ac.id Davi Ayu Andini dipateruna@civitas.unas.ac.id <p><em>This study evaluates the crisis in the DIY tourism industry due to the COVID-19 pandemic, with a focus on the crisis management and communication strategies adopted by the DIY Tourism Office. Through SWOT analysis, the research identifies strengths, weaknesses, opportunities, and threats influencing the adjustment and recovery of DIY tourism. The findings underscore the need for enhancing human resources competence, integrated marketing, and cross-sector collaboration. The study aims to provide insights for the DIY Tourism Office and other stakeholders in crisis management and strengthening the DIY tourism industry.</em></p> 2024-01-31T00:00:00+07:00 Copyright (c) 2024 Dipa Teruna Awaloedin, Gagih Pradini, Apri Ramdani, Davi Ayu Andini https://cvodis.com/ijembis/index.php/ijembis/article/view/373 Strategi Sustainability Strategy and The Role of Public Relations in the Promotion of Environmental Tourism Banten 2024-02-29T15:36:17+07:00 Dipa Teruna Awaloedin dipateruna@civitas.unas.ac.id Gagih Pradini gagih@civitas.unas.ac.id Ulfa Falahi Rohiyati dipateruna@civitas.unas.ac.id Davi Ayu Andini dipateruna@civitas.unas.ac.id <p><em>Sustainable tourism development encompasses aspects of nature, culture, heritage, and economics, presenting a complex challenge involving tourists and local communities as hosts. This responsibility for preserving the environment falls on stakeholders, especially those in tourism planning and development. Environmental sustainability benefits local communities and enhances tourist experiences by maintaining natural beauty and culture, increasing income opportunities, and improving quality of life. Effective tourism management is crucial for attracting and retaining tourists. The study examines why certain attractions gain media attention, collaborating with public relations firms to disseminate reliable information. Public relations is vital in connecting producers with consumers and shaping public opinion. The study aims to explore public relations strategies in tourism promotion, special events, product development, and collaboration with the public, providing insights into their efficacy. Qualitative methods are employed to understand the cases comprehensively. The role of public relations in achieving institutional goals is crucial, using strategies like social, persuasive, and educational approaches. Public relations combines marketing mix with public relations to stimulate customer sales, which is essential in promoting tourism objects with excellent service and optimal management. Various media, including mass media and organisational publications, are utilised to disseminate tourism information effectively. The "Three Ways Strategy" includes pull, push, and pass strategies to influence public opinion and attract tourists. The study concludes by emphasising the importance of media usage and public relations strategies in tourism promotion, highlighting the need for cooperation with the public to achieve tourism objectives.</em></p> 2024-01-31T00:00:00+07:00 Copyright (c) 2024 Dipa Teruna Awaloedin, Gagih Pradini, Ulfa Falahi Rohiyati, Davi Ayu Andini https://cvodis.com/ijembis/index.php/ijembis/article/view/374 The Use of Stories in Tourism Public Relations 2024-02-29T17:43:42+07:00 Dipa Teruna Awaloedin dipateruna@civitas.unas.ac.id Gagih Pradini gagih@civitas.unas.ac.id Muhammad Faris Azhar dipateruna@civitas.unas.ac.id Davi Ayu Andini dipateruna@civitas.unas.ac.id <p><em>The tourism industry has experienced significant evolution, driven by technological advancements, internet accessibility, and evolving consumer preferences. Consequently, Public Relations (PR) has become vital for shaping and enhancing the positive image of tourism destinations globally. As competition intensifies and communication technologies evolve, tourism organisations must innovate communication strategies to remain competitive. Storytelling has emerged as a powerful tool in tourism PR, offering unique abilities to captivate audiences, evoke emotions, and deepen experiences. Compelling storytelling can influence destination perceptions, engage emotions, strengthen stakeholder relationships, and navigate the digital landscape. This paper explores the impact, strategies, and implications of storytelling in tourism PR, providing insights for practitioners and decision-makers in the tourism industry.</em></p> 2024-01-31T00:00:00+07:00 Copyright (c) 2024 Dipa Teruna Awaloedin, Gagih Pradini, Muhammad Faris Azhar, Davi Ayu Andini https://cvodis.com/ijembis/index.php/ijembis/article/view/375 The Role of Influencers in Bali Tourism Public Relations Bali: SWOT Analysis 2024-02-29T19:02:50+07:00 Dipa Teruna Awaloedin dipateruna@civitas.unas.ac.id Gagih Pradini gagih@civitas.unas.ac.id Devina Nisa Liora dipateruna@civitas.unas.ac.id Davi Ayu Andini dipateruna@civitas.unas.ac.id <p><em>Bali's tourism industry is a crucial economic pillar for the island, celebrated for its stunning natural landscapes, rich cultural heritage, and warm hospitality. However, the rapid growth of tourism has resulted in adverse environmental impacts, placing immense pressure on Bali's resources, environment, and local traditions. Amidst the global evolution of economic development, tourism continues to burgeon, driven by technological advancements and evolving consumer behaviours. In this digital age, public relations (PR) plays an increasingly pivotal role in shaping and safeguarding a destination's image, further accentuated by the emergence of influencers reshaping tourism marketing dynamics. Utilising social media platforms for sharing travel experiences has revolutionised marketing strategies, with influencer collaborations amplifying destination exposure and appeal. This paper aims to comprehensively analyse the role of influencers in tourism PR through a SWOT approach, exploring their significance, strengths, weaknesses, opportunities, and threats. By addressing critical questions and research objectives, this study aims to provide strategic insights into leveraging influencers effectively in Bali's tourism PR.</em></p> 2024-01-31T00:00:00+07:00 Copyright (c) 2024 Dipa Teruna Awaloedin, Gagih Pradini, Devina Nisa Liora, Davi Ayu Andini https://cvodis.com/ijembis/index.php/ijembis/article/view/376 5G Technology Transformation In Tourism 2024-02-29T20:31:00+07:00 Gagih Pradini gagih@civitas.unas.ac.id Dipa Teruna Awaloedin dipateruna@civitas.unas.ac.id Fitri Agustiani gagih@civitas.unas.ac.id Ahmad Kelly gagih@civitas.unas.ac.id <p><em>The transformation of 5G technology has significantly impacted various aspects, including the tourism industry. With much higher speed and capacity than previous technologies, 5G enables the creation of more immersive and connected tourism experiences. Purpose This study explores the impact of implementing 5G technology on the tourist experience in certain destinations. Specific objectives include: Explain changes in the traveller experience following the implementation of 5G technology. Identify factors influencing traveller perception and satisfaction related to applying 5G technology. Analyse the challenges and opportunities of adopting 5G technology in the tourism sector. This research method uses a descriptive qualitative approach and SWOT analysis.</em></p> 2024-01-31T00:00:00+07:00 Copyright (c) 2024 Gagih Pradini, Dipa Teruna Awaloedin, Fitri Agustiani, Ahmad Kelly https://cvodis.com/ijembis/index.php/ijembis/article/view/377 Crisis And Communication Management at Denny's Senayan City SWOT Analysis 2024-02-29T22:04:50+07:00 Dipa Teruna Awaloedin dipateruna@civitas.unas.ac.id Gagih Pradini gagih@civitas.unas.ac.id Putri Maulida Fitria dipateruna@civitas.unas.ac.id Davi Ayu Andini dipateruna@civitas.unas.ac.id <p><em>This article discusses the role of Jakarta's restaurants in economic growth, focusing on job creation and culinary contributions. It explores crisis management, emphasising the importance of communication strategies for unexpected challenges. The SWOT analysis guides managers in aligning strengths with opportunities. Crisis communication involves organisational learning, ethical practices, prospective vision, and effective rhetoric. Management responsibilities in crises include risk assessment, plan development, transparent communication, media coordination, recovery, evaluation, and online information management.</em></p> 2024-01-31T00:00:00+07:00 Copyright (c) 2024 Dipa Teruna Awaloedin, Gagih Pradini, Putri Maulida Fitria, Davi Ayu Andini https://cvodis.com/ijembis/index.php/ijembis/article/view/378 Impact of Latest Technology in Mandalika MotoGP Tourism PR: SWOT Review 2024-02-29T22:10:04+07:00 Dipa Teruna Awaloedin dipateruna@civitas.unas.ac.id Gagih Pradini gagih@civitas.unas.ac.id Yohana Gaius Bule dipateruna@civitas.unas.ac.id Davi Ayu Andini dipateruna@civitas.unas.ac.id <p><em>This study explores the integration of digital technology in tourism promotion, focusing on the transformative impact of social media, AI, and big data. Using qualitative methods and SWOT analysis, the paper discusses the challenges and opportunities in Indonesian tourism, emphasising the recent success of Mandalika MotoGP's digital PR activities. The results highlight the role of AI and big data in revolutionising market research, sentiment analysis, and crisis management. Despite challenges like data security and digital literacy, strategies to optimise digital technology in tourism PR are outlined, including improving ICT infrastructure and creating engaging digital content.</em></p> 2024-01-31T00:00:00+07:00 Copyright (c) 2024 Dipa Teruna Awaloedin, Gagih Pradini, Yohana Gaius Bule, Davi Ayu Andini https://cvodis.com/ijembis/index.php/ijembis/article/view/357 Financial Ratio Analysis of PT Bank Negara Indonesia (Persero) Tbk Year 2018-2022 2024-02-25T08:36:11+07:00 Dinda Sabilah kumba.digdo@civitas.unas.ac.id Rini Ariyani kumba.digdo@civitas.unas.ac.id Kumba Digdowiseiso kumba.digdo@civitas.unas.ac.id <p><em>The aim of this research is to determine the liquidity, solvency and profitability ratios at PT Bank Negara Indonesia (Persero) Tbk for the 2018-2022 period. This research uses quantitative methods with a descriptive approach. The results of the discussion in this research are that with liquidity ratios consisting of Quick Ratio, Banking Ratio, Loan to Assets Ratio, and Loan to Deposit Ratio, it can be seen that financial conditions change each period, namely the amount of loans given is less than the amount of money saved by customers. Based on an analysis of the solvency ratio at PT Bank Negara Indonesia (Persero) Tbk for the 2018-2022 period, it shows that the primary ratio and capital adequacy ratio tend to increase, making it easier for the bank to manage losses that occur in each period. PT Bank Negara Indonesia (Persero) Tbk's profitability ratio tends to vary due to declines and increases. However, in the 2020 period the level of health tends to be poor based on the ROA and ROE values ??because it has not been able to generate profits from the capital it has. It can be concluded that from all the liquidity, solvency and profitability ratio analyzes that have been carried out, it can be seen that the financial performance of PT Bank Negara Indonesia (Persero) Tbk for the 2018-2022 period has increased quite significantly.</em></p> 2024-01-31T00:00:00+07:00 Copyright (c) 2024 Dinda Sabilah, Rini Ariyani, Kumba Digdowiseiso , Yusliza Mohd Yusoff https://cvodis.com/ijembis/index.php/ijembis/article/view/358 Analysis of Growth Ratio, Effectiveness Ratio, and Efficiency Ratio in Bandung City 2024-02-25T08:41:15+07:00 Renovita Rusdi kumba.digdo@civitas.unas.ac.id Olis Herawati kumba.digdo@civitas.unas.ac.id Kumba Digdowiseiso kumba.digdo@civitas.unas.ac.id <p><em>Regional financial performance reflects the quality of financial management performance in a region. This research aims to analyse the financial performance of the Bandung City Government for the 2018-2022 budget year. The analysis was carried out by calculating the growth, effectiveness, and efficiency ratios based on the figures presented in the Bandung City APBD Budget Realization Report. This research uses quantitative descriptive analysis methods. The results of this research show that the financial performance of the Bandung City Government using the growth ratio is still not optimal because in 2020 there was a significant decline. The effectiveness ratio in 2018 and 2019 was categorised as less effective and experienced considerable development from 2020 to 2022 to the practical category. The efficiency ratio is classified as less efficient because the average value for 2018-2022 is 98.91%. The efficiency ratio in 2018-2020 continued to decline to below 100%, but in 2021-2022, it increased again until it reached above 100%, which means it became inefficient.</em></p> 2024-01-31T00:00:00+07:00 Copyright (c) 2024 Renovita Rusdi, Olis Herawati, Kumba Digdowiseiso , Fahirah Syaliza Mokhtar https://cvodis.com/ijembis/index.php/ijembis/article/view/359 Implementation of Job Training Program on Employee Performance at PT Worldwhite Enterprise Brand Prepp Studio 2024-02-25T08:50:11+07:00 Fadhel Musyaffa kumba.digdo@civitas.unas.ac.id Muhammad Dzaqi Pratama kumba.digdo@civitas.unas.ac.id Kumba Digdowiseiso kumba.digdo@civitas.unas.ac.id <p>This research discusses the implementation of job training programs on employee performance at PT World White Enterprise Brand Prepp Studio, a company operating in the creative industry. The main focus of this research is to analyze the effectiveness and impact of the training program that has been implemented by the company in improving employee skills and performance. This research methodology includes analysis related to training sourced from several previous studies. The research results show that the training program has made a positive contribution to increasing employee productivity and competency. With this program, employees are able to face work demands more efficiently and have a positive impact on the company's production results. In addition, this research also evaluates employee responses and perceptions of the training program, which can be a basis for improving and developing the program in the future. The implications of these findings can help PT World White Enterprise Brand Prepp Studio and similar companies to design more effective training programs, in accordance with industry needs and developments. This study provides insight into the importance of investing in human resource development to achieve competitive advantage in a dynamic business environment.</p> 2024-01-31T00:00:00+07:00 Copyright (c) 2024 Fadhel Musyaffa, Muhammad Dzaqi Pratama, Kumba Digdowiseiso , Hayatul Safrah Salleh https://cvodis.com/ijembis/index.php/ijembis/article/view/360 Implementation of Electronic Customer Relationship (e-CRM) in Increasing Customer Loyalty PT Cromwell Indonesia 2024-02-26T13:09:02+07:00 Herdiyana Br Sinulingga kumba.digdo@civitas.unas.ac.id Kumba Digdowiseiso kumba.digdo@civitas.unas.ac.id <p><em>The need for clean water and the decreasing availability of clean water are the driving factors for water treatment business players. Every company competes to provide the best service to increase customer loyalty. The method used to increase customer loyalty is customer relationship management (CRM). This research explains the implementation of e-CRM in increasing customer loyalty at PT Cromwell Indonesia. This research uses a descriptive qualitative approach. The primary data source is data obtained from interviews and direct observation at the head office of PT Cromwell Indonesia. From the research results, PT Cromwell Indonesia has implemented e-CRM by using various media such as social media, WhatsApp, e-mail, and an e-CRM software Qontak.</em></p> 2024-01-31T00:00:00+07:00 Copyright (c) 2024 Herdiyana Br Sinulingga, Kumba Digdowiseiso , Khatijah Omar https://cvodis.com/ijembis/index.php/ijembis/article/view/361 Implementation of The Talent Management Program at PT Savoria Kreasi Rasa Area Head Office Jakarta Pusat 2024-02-26T13:14:32+07:00 Diky Andrian kumba.digdo@civitas.unas.ac.id Dyah Octavia Handayani kumba.digdo@civitas.unas.ac.id Kumba Digdowiseiso kumba.digdo@civitas.unas.ac.id <p><em>Talent management is critical in developing human resources in every company. Talent management is about having a competent and experienced team and a process that includes various stages, including employee resource search, recruitment, and continuous development to encourage employee retention. To measure policy effectiveness, PT. Savoria Kreasi Rasa Area Head Office Central Jakarta uses General Electric theory, emphasizing four main aspects: Attract, Develop, Manage, and Retain. This research uses qualitative analysis methods to provide valuable insights for company management, human resource practitioners, talent management, and organizational development researchers. The results of this research show several factors that influence talent management, starting from the business achievements first, succession planning, a recruitment process by the required criteria based on MPP (Man Power Planning), carrying out the onboarding process for new employees, an assessment system employees use Key Performance Appraisal (KPA), develop training, and communicate through the Savoria Portal. Talent management at PT. Savoria Kreasi Rasa Area Head Office Central Jakarta has been running quite well. However, its implementation has several shortcomings, so it is still in development, with room for improvement</em></p> 2024-01-31T00:00:00+07:00 Copyright (c) 2024 Diky Andrian, Dyah Octavia Handayani, Kumba Digdowiseiso , Noor Fadhiha Mokhtar https://cvodis.com/ijembis/index.php/ijembis/article/view/362 Financial Ratio Analysis of PT Bank Central Asia Tbk Period 2019 – 2022 2024-02-26T13:49:47+07:00 Wa Ode Sri Yeni kumba.digdo@civitas.unas.ac.id Yosephine Kristanti kumba.digdo@civitas.unas.ac.id Kumba Digdowiseiso kumba.digdo@civitas.unas.ac.id <p><em>The banking sector is a vital sector for the development of a country. To find out the company's performance, an analysis of the company's financial reports can be carried out, and the increases and decreases that occur can be used as an analysis for the company's future. The research results on the financial statements of PT Bank Central Asia Tbk for the 2019–2022 period show that total current assets will be higher than total short-term liabilities, so the quick ratio presentation will decrease. From a liquidity perspective, a bank's health is measured by its loan-to-deposit ratio. The solvency ratio shows that the company's results have increased yearly because the level of assets owned by the company is relatively high, and the initial capital tends to be small. This can result in the company's level of capital health being sufficient. The profitability ratio results show that the company gets high ROE and ROA results, so it can be interpreted that the net gain is relatively high.</em></p> 2024-01-31T00:00:00+07:00 Copyright (c) 2024 Wa Ode Sri Yeni, Yosephine Kristanti, Kumba Digdowiseiso , Mohd. Suhaimi Shamsudin https://cvodis.com/ijembis/index.php/ijembis/article/view/363 Marketing Strategy in Increasing Sales of D'besto Products 2024-02-26T14:23:08+07:00 Agung Trilaksono kumba.digdo@civitas.unas.ac.id Zen Afifudin kumba.digdo@civitas.unas.ac.id Kumba Digdowiseiso kumba.digdo@civitas.unas.ac.id <p>Fried Chicken is a type of fast food that is popular with Indonesian people. The high public interest in fried chicken creates promising business opportunities for business people. D'Besto is known to the public for its various menu variants, easy to find and affordable prices. This research is based on the company's strategy to increase sales by implementing various methods to generate and increase profits. Companies face various obstacles in maintaining and improving their business by overcoming their shortcomings, so that they can continue to innovate in development in order to maintain their characteristics, and to increasingly gain advantages over competitors. This research aims to determine the marketing strategy carried out by D'Besto in marketing and increasing sales of its Fried Chicken products. The research method used is qualitative with a case study approach to the D'Besto business. Data were collected using in-depth interviews with 2 informants consisting of 1 D'Besto owner and 1 D'Besto Engagement Manager employee. This research aims to determine the advantages and disadvantages of D'Besto's marketing strategy. This research uses a qualitative research approach. The data sources used are primary data and secondary data. Data collection techniques through interviews, observation and documentation. As well as using data analysis techniques and checking the validity of the findings. The research results show that marketing strategies to increase sales at D'Besto can be achieved by implementing the Marketing Mix 7P (Product, Price, Place, Promotion, People, Process, Physical Evidence) and SWOT Analysis (Strengths, Weaknesses, Opportunities, and Threats).</p> 2024-01-31T00:00:00+07:00 Copyright (c) 2024 Agung Trilaksono, Zen Afifudin, Kumba Digdowiseiso , Safiek Mokhlis https://cvodis.com/ijembis/index.php/ijembis/article/view/364 Marketing Strategies in Increasing Sales of Tomoro Coffeshop at Tanjung Duren 2024-02-26T14:41:22+07:00 Sari Maharani kumba.digdo@civitas.unas.ac.id Kumba Digdowiseiso kumba.digdo@civitas.unas.ac.id <p><em>This research aims to see how to increase Tomoro Tanjung Duren coffee shop sales. If previously it was only a shop that offered coffee drinks, it now has a wider function. We can see this from the current cafe building designs; apart from being made as comfortable as possible, they are also made as attractive as possible to attract young people. Hanging out in cafes has now become something often found in big cities and is closely related to various groups, both upper and middle class, with ages ranging from teenagers to adults. This can be seen from the recent increase in cafes or coffee shops. With the current number of outlets, the total profit of coffee shops in Indonesia has reached IDR 4.8 trillion. Lifestyle changes, which are increasingly sophisticated and fast-paced, are seen as an opportunity for business people and cafe industry players to take advantage of this moment.</em></p> 2024-01-31T00:00:00+07:00 Copyright (c) 2024 Sari Maharani, Kumba Digdowiseiso , Azizul Yadi Yaakop https://cvodis.com/ijembis/index.php/ijembis/article/view/384 The Effect of Tax Awareness, Service Quality and Fine Sanctions on Individual Taxpayer Compliance at KPP Pratama Jakarta Pancoran 2024-03-13T06:41:15+07:00 Dipa Teruna Awaloedin dipateruna@civitas.unas.ac.id Agung Pranoto dipateruna@civitas.unas.ac.id Achmad Cik dipateruna@civitas.unas.ac.id Suadi Sapta Putra dipateruna@civitas.unas.ac.id Gagih Pradini gagih@civitas.unas.ac.id Subur Karyatun dipateruna@civitas.unas.ac.id <p><em>This study aims to determine empirical evidence of the effect of tax awareness, service quality, and penalty sanctions on taxpayer compliance. This study used primary data by distributing questionnaires to taxpayers at KPP Pratama Jakarta Pancoran, the research object. The sampling used in this study was simple random sampling. The number of taxpayers sampled in this study was 100 respondents. Multiple linear regression analysis was used in SPSS (Statistical Package for the Social Science) version 25.0 to determine the effect of the independent variable on the dependent variable. The test data used in this study is a test of validity and reliability. To test the hypothesis in this study, researchers used Test T and Test F. This research data shows that tax awareness and penalty sanctions positively and significantly affect individual taxpayer compliance. The </em><em>service quality variable</em><em> shows that the results do not affect taxpayer compliance.</em></p> 2024-01-31T00:00:00+07:00 Copyright (c) 2024 Dipa Teruna Awaloedin, Agung Pranoto, Achmad Cik, Suadi Sapta Putra, Gagih Pradini, Subur Karyatun https://cvodis.com/ijembis/index.php/ijembis/article/view/385 Effect of Tax Amnesty and Taxpayer Awareness of Taxpayer Compliance 2024-03-13T09:59:43+07:00 Dipa Teruna Awaloedin dipateruna@civitas.unas.ac.id Hasanudin dipateruna@civitas.unas.ac.id I Gede Widarta dipateruna@civitas.unas.ac.id Asyari Abbas dipateruna@civitas.unas.ac.id Subur Karyatun dipateruna@civitas.unas.ac.id Gagih Pradini gagih@civitas.unas.ac.id <p><em>This study aims to determine whether there is an influence between tax amnesty (tax amnesty) and taxpayer compliance and whether there is an influence between taxpayer awareness and taxpayer compliance. The research method used is the Incidental Sampling method. Primary data was collected by distributing questionnaires to 100 respondents. The data analysis used is statistical analysis in the form of multiple linear regression tests. Data is processed using SPSS version 24 for Windows. Based on the results of the study, it show that Tax Amnesty (Tax Amnesty) has a positive and significant effect on Taxpayer Compliance. Likewise, Taxpayer Awareness has a positive and significant impact on Taxpayer Compliance.</em></p> 2024-01-31T00:00:00+07:00 Copyright (c) 2024 Dipa Teruna Awaloedin, Hasanudin, I Gede Widarta, Asyari Abbas, Subur Karyatun, Gagih Pradini https://cvodis.com/ijembis/index.php/ijembis/article/view/386 How Do Third-Party Funds Affect Loans? 2024-03-18T11:23:45+07:00 Suko Basuki Wibowo Tunggul Raharjo sukobasukiwibowo2019@gmail.com Etty Puji Lestari ettypl@ecampus.ut.ac.id Adhi Susilo ettypl@ecampus.ut.ac.id <p>The article aims to analyze the influence of third-party funds on the loan given to PT. Bank Rakyat Indonesia (Persero) Tbk Kanca Curup. The method used is multiple linear regression. Variables ? are the number of loans, savings, current accounts, and deposits. Research results show that the amount of funds raised, that is, current accounts, savings, and deposits in the future, positively and significantly influenced loans provided.? Deposits are the dominant factor that influences the size of the loan given. Thus, banks should pay more attention to the existence of third-party funds because this will affect their banking performance. Concrete steps that can be taken to increase the collection of third-party funds are improving services and introducing various types of banking service products with appropriate interest rates.</p> 2024-01-31T00:00:00+07:00 Copyright (c) 2024 Suko Basuki Wibowo Tunggul Raharjo, Etty Puji Lestari, Adhi Susilo