The Effect of Product Quality, Price on Purchasing  Decisions on The Marketplace

Defin Shahrial Putra; Abdurrahim; Teguh  Wicaksono; Mursanto

doi:10.59889/ijembis.v2i3.74

Authors

Defin Shahrial Putra Universitas Islam Kalimantan Muhammad Arsyad Al Banjari Banjarmasin
Abdurrahim Universitas Islam Kalimantan Muhammad Arsyad Al Banjari Banjarmasin
Teguh Wicaksono Universitas Islam Kalimantan Muhammad Arsyad Al Banjari Banjarmasin
Mursanto Universitas Islam Kalimantan Muhammad Arsyad Al Banjari Banjarmasin

DOI:

https://doi.org/10.59889/ijembis.v2i3.74

Keywords:

Product Quality, Price, Purchasing Decision, Marketplace

Abstract

This study aims to determine product quality and price in purchasing decisions. This is because of the current digital era, the development of technology and information is running very rapidly, resulting in increasingly fierce business competition. In the business world, product quality and product price can stimulate a market response. The population in this study was 1230 people, with the sampling technique of convenience sampling with the Slovin formula so that a sample of 302 respondents was obtained. The analytical technique used is Structural Equation Modeling (SEM). The results showed that product quality had an effect on purchasing decisions. In addition, the suitability of the price with the benefits and quality received by consumers will be very sensitive in responding to the level of pricing applied to the product.

Downloads

Download data is not yet available.

References

Ababil; R., F., Muttaqien dan Nawangsih., (2019), Analisis Kualitas Produk, Word Of

Mouth, dan Lokasi Terhadap Keputusan Pembelian Merek Senduro Coffee,

Jurnal Progress Conference, 2: 572-581

Achmad Jalaludin, et al. (2015). “Pengaruh Promosi Online dan Persepsi Harga Terhadap Keputusan Pembelian (Studi pada pelanggan Aryka Shop di Kota Malang)”. (Jurnal Administrasi Bisnis (JAB) Vol. 21 No. 1 April 2015 – Universitas Brawijaya Malang, 2015).

Bougie, & Sekaran. (2013). Edisi 5, Research Methods for Business: A Skill Building Approach. New York: John wiley@Sons.

Hair, J.F Jr., R.E. Anderson, B.J. Babin, dan W.C. Black. (2010). Multivariate Data Analysis, 7th Edition. Pearson Prentice Hall.

Malhotra, Naresh. K. (2010). Marketing Research: An Applied Orientation Sixth Edition Pearson Education.

Putra, D. S., Yulianti, F., Abdurrahim. (2020). Attracting Customers Interest Through Celebrity Endorses For Maketplace. Jurnal Dinamika Manajemen, 11(1), 83-91. 2020

Putra, D. S., Zamrudy, Z., Kadir, A. (2021). Digital Wallet Promotion Strategy Towards Customer Loyalty During Pandemic Covid'19. International Journal of Economics, Management, Business, and Social Science (IJEMBIS), Vol. 1 No. 3 (2021) September.

Rawung, Dhio Rayen., Sem Oroh, dan Jacky Sumarauw. (2015). Analisis Kualitas

Produk, Merek dan Harga terhadap Keputusan Pembelian Sepeda Motor

Suzuki Pada PT. Sinar Galesong Pratama Manado. Jurnal EMBA Vol.3

No.3, Hal.1298-1308.

Sahir, S. H., Ramadhani, A. & Tarigan, E. D (2016). Pengaruh Gaya Hidup, Label Halal dan Harga Terhadap Keputusan Pembelian Kosmetik Wardah Pada Mahasiswa Program Studi Manajemen Fakultas Ekonomi Universitas Medan Area Medan. Jurnal Konsep Bisnis dan Manajemen, 1-15.

Sofyan, M., Junaidi, A., & Rahmawati, N. F. (2022). Analisis Kualitas Layanan Dan Persepsi Harga Terhadap Keputusan Pembelian Jasa Ekspedisi PT. Kadiri Logistik Cargo. In SENMABIS: Conference Series (Vol. 1, No. 1, pp. 83-95). Retrieve from https://prosiding.senmabis.nusaputra.ac.id/article/view/31/30

Sugiyono, (2010). Statistika untuk Peneltian, hal. 2. Alfabeta. Bandung.

Sugiyono, (2011). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Badung: Afabeta.

Tjiptono, Fandy. (2007). Strategi Pemasaran, Andi Offset, Yogyakarta.

Tjiptono, Fandy. (2009). Strategi Pemasaran Jasa. CV. Andi: Yogyakarta

Weenas, Jackson R.S. (2013). Kualitas Produk, Harga, Promosi Dan Kualitas Pelayanan Pengaruhnya Terhadap Keputusan Pembelian Spring Bed Comforta. Jurnal EMBA. ISSN 2303-1174