Community Empowerment and Marketing in The Business of Bang Isra Pletok Beer Products in Betawi Cultural Village Setu Babakan

Gagih Pradini; Tonny  Hendratoni; Azril  Azahari

doi:10.59889/ijembis.v3i3.215

Authors

Gagih Pradini Universitas Nasional Jakarta
Tonny Hendratoni Sekolah Tinggi Ilmu Pariwisata Ambarrukmo Yogyakarta
Azril Azahari Sekolah Tinggi Ilmu Pariwisata Ambarrukmo Yogyakarta

DOI:

https://doi.org/10.59889/ijembis.v3i3.215

Keywords:

Community Empowerment, Marketing, Product Business

Abstract

Indonesia is rich in cultural diversity, namely the many. Each region in Indonesia has its own distinctive cuisine. Pletok beer or Betawi beer is a typical drink of the Betawi community that has existed since the Dutch colonial era. Pletok beer was created by natives who were inspired when they saw Europeans living in Jakarta at that time who used to drink beer to warm their bodies. Although named Pletok beer, this drink does not contain alcohol so it is not intoxicating. In this research activity, one of the typical Betawi beverage products has been taken, namely Pletok Bang Isra Beer which is located in Srengseng Sawah, Jagakarsa District, South Jakarta City. Pletok Bang Isra beer beverage products are one of the materials for on-site observation and can directly find out community empowerment and marketing in the Pletok Bang Isra Beer beverage product business

Downloads

Download data is not yet available.

References

Arida, I. N. (2017). Ecotourism. Bali: Cakra Press.

Asse, R. A. (2018). Online Marketing Strategy (Case Study of Facebook Marketing Warunk Bakso Mas Cingkrank in Makassar). KAREBA Journal of Communication, 220-221.

Digdowiseiso, K., Lestari, R., &; An'nisa, B. (2021). The Effects of Brand Ambassador, Digital Marketing, and Instagram Use on Brand Trust: A Case Study of Scarlett Whitening Product. Budapest International Research and Critics Institute (BIRCIJournal): Humanities and Social Sciences, 4(4), 12027-12033

Hamid, H. (2018). Community Empowerment Management. Makassar: De La Macca (Member of IKAPI South Sulawesi).

Novita, M. (2022, June). The Origin of Pletok Beer, a Delicious Betawi Specialty Drink Served Warm or Cold. Retrieved from Travel Tempo: https://travel.tempo.co/read/1604064/asal-usul-bir-pletok-minuman-khas- betawi-yang-delicious-served-warm-or-cold.

Pradini, Gagih, et al. (2022). Business Marketing Strategies of Tour and Travel Agency to Survive in The Covid-19 Pandemic. International Journal Of Economics, Management, Business, and Social Science (IJEMBIS) 2.2 (2022): 242-248.

Pradini, Gagih, Ramang H. Demolinggo, and Ahmad Mas Nugroho. (2021). The Type Of Community Participation In The Betawi Setu Babakan Cultural Village, South Jakarta Is In The Form Of Community-Based Tourism. Turn Journal 1.2 (2021): 38-58.

Reporter, F. (2022, November). Pletok Beer Recipe, a Suitable Betawi Drink Drink moment Rain. Retrieved from Fimela: https://www.fimela.com/food/read/5093649/resep-bir-pletok-minuman- khas-Betawi-yang-suitable-drunk-when-rains

Sukaatmadja, I. G., &; Yasa, N. K. (2020). Tourism Marketing Management. Bali: Lakeisha Publishers.

V. A. Karinda , M., Mananeke , L., &; Roring, F. (2018). The Influence of Marketing Strategy and Product Innovation on the Marketing Performance of Indihome Products PT. Telkom Tomohon. Journal of Economic Research, Management, Business and Accounting, 1568 – 1577.